Our Standards
ethy's framework takes a deep dive into six core paths which represent the most pressing sustainability challenges, and offer the widest opportunities to have a positive impact on people, animals and the planet. These are the paths leading us towards a sustainable future.
Recycled Packaging
Significant amount of primary product packaging is made from recycled materials (minimum 96%) that have been recovered, reprocessed and converted into new materials.
Criteria
- Minimum 51% of the brand’s primary product packaging has been made from recycled materials.
- Minimum 96% of the packaging material is recycled.
- Applies to primary packaging only. This is the packaging in direct contact with the product itself.
Accepted Proof
- Specification of the components of packaging which are recycled.
- Information on where the recycled materials are sourced from, e.g. ocean plastic, post consumer waste, etc.
- Supporting evidence in the form of a letter from the recycling manufacturer or alike.