ethy's framework takes a deep dive into six core paths which represent the most pressing sustainability challenges, and offer the widest opportunities to have a positive impact on people, animals and the planet. These are the paths leading us towards a sustainable future.
The brand manufactures or sells products or packaging that are industrially compostable, meaning these materials will degrade in an industrial compost environment.
- Substantial percentage (51%+) of a brand's packaging must meet the industrially compostable criteria.
- Materials undergo at least 90% biodegradation within 6 months in an industrial facility in the presence of oxygen, microorganisms and high temperatures (50–60°C).
- Documentation demonstrating compliance with standards set out in EN 13432