Empowering you to act for a more sustainable future
Empowering you to act for a more sustainable future

ethy makes it easy and affordable for brands to communicate verified sustainability achievements against transparent standards, demonstrating contribution to the United Nations Sustainable Development Goals, and empowering people to make sustainable choices.

ethy developed the holistic sustainability standards with leading organisations such as Carbon Neutral Britain, Efeca, Edinburgh University Innovations, and Social Enterprise UK and is now championing sustainable shopping through ethy verified ecolabels for brands and a No1 rated* free consumer app listing the ethical brands.

The ethy app and website also provide a host of free information and guides to empower people to make positive changes in order to lead a more sustainable lifestyle.

ethy is committed to and contributes towards creating a stable climate by ensuring that ethy offices are located in an energy-efficient building that is run on 100% renewable energy. ethy's website and apps are also running on renewable energy.

ethy donates 1% of total revenue to Stripe Climate for the development of new carbon renewal technologies and supports various climate projects through Ecologi Climate Positive Workforce on an ongoing basis.

In 2022, ethy took part in the European Institute of Innovation & Technology CloudEARTHi project led by the University of Edinburgh and Edinburgh Innovations to develop a circular business model and plan its net zero strategy.

ethy has signed up to Tech Zero with an ambitious aim to be net zero by 2025. You can find our net zero report below.

ethy's net zero report

*2022 iOS and App Store ratings data.

Verified sustainability claims

ethy is taking action for a more sustainable future. The following claims have been proof-backed and verified through ethy, represented by its unique Impact Hive.

Sustainable Development Goals

Through achieving ethy verification, ethy demonstrates contribution towards the following Global Goals.

United Nations Sustainable Development Goals

Discover verified brands and shop responsibly

Use the free ethy app to connect with responsible brands, access sustainable living guides, receive exclusive discounts, and easily find ethical shops near you.

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ethy: sustainable shopping made easy