Featuring thousands of ethical businesses
Discover ethical shopping
Find products that are better for you, your family and the planet. Explore thousands of vetted & ethy accredited online businesses in the UK all through one convenient app.
Browse by category or ethyBadge (e.g. vegan, organic, reduced plastic, carbon conscious) or search by the product you need. Favourite your go-to-shops for easy access and see the how-to guides for inspiration and sustainable swaps.
Find businesses near you
“I love it! Very informative app with an easy to use map system. Easily allows me to find out whether a shop meets my sustainability criteria, as well as giving amazing suggestions to businesses that I had never considered before.”
Informed spending
Step into the ethy-cal era of shopping! We believe it’s time for transparency and empowering consumers. You’ll be able to see ethical insights on the businesses you spend with. Avoid unethical businesses & greenwashing from now on. Swap with ease and know you’re making a positive impact!
ethy uses secure Financial Conduct Authority regulated Open Banking technology.
Accreditation
Easily discover businesses that match with your values. We embody these values within our ethyBadges, each of which reflect a specific type of sustainable practice derived from the United Nations Sustainable Development Goals.
We conduct thorough research and investigation into shops and businesses and only ethical UK based businesses make it to our app. Ethical businesses can apply for ethy accreditation here.
ethy donates 1% of revenue to Stripe Climate 
to help tackle climate change.
Really easy to navigate and I’ve found some great sustainable businesses - very helpful for checking my purchases too, definitely going to make some changes now and I know where to look!
This is a really cool app for anyone who wants to save time finding eco swaps. It’s really simple to use and includes some amazing sustainable shops. Hopefully lots more people and shops get involved!!!