Sustainability claims checked against evidenceShop products with verified sustainability claims.
Independent brands whose specific sustainability claims we've checked against evidence, so you can see exactly what each product's credentials are before you buy.
Featured products
A curated selection of products with verified sustainability credentials.
Shop by ecolabel
Each ecolabel stands for one specific criterion, and ethy checks the evidence before a product can carry it. Pick one to see the products that have earned it.
The ethy Verified promise- Checked before listingEvery brand's sustainability claims are assessed against our standards before it can sell.
- Claims backed by evidenceWe only show sustainability claims we've been able to check against evidence.
- Brands that share their evidenceShop a growing community of independent brands.
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Find products with verified sustainability credentials across every part of your life.
Why ethy
A marketplace built on transparency and evidence.
Claims checked against evidence
Every brand's sustainability claims are assessed against our published standards before it can sell on ethy.
Verified credentials
Discover products with verified credentials in specific areas, such as recycled packaging, organic ingredients or UK manufacturing.
Trusted brands
Shop from a growing community of independent brands that share the evidence behind their claims.
Transparent credentials
See which specific sustainability criteria each product meets, and how we checked them.
Featured brands
Meet some of the brands selling on ethy whose sustainability claims we've verified.