ethy Sustainability Standards
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Clean Planet
Poor waste management and the use of virgin plastic contribute to climate change and pollution, directly impacting ecosystems, biodiversity and human health. We need to clean up our planet, starting with our communities. Brands can contribute by turning off the plastic tap, minimising waste and implementing processes that enable accessible reusing and recycling.
The government’s targets for achieving a clean UK are:
- Reducing food waste: Halving food waste by 2030.
- Minimising waste: Eliminating avoidable plastic waste by the end of 2042 and achieving zero avoidable waste by 2050.
- Clean air: Halving the effects of air pollution on health by 2030.
- Using natural resources more sustainably and efficiently: Doubling resource productivity by 2050.
Plastic Free Products
The brand does not use virgin or recycled plastic in any of its products and uses nearly 100% plastic-free primary product packaging.
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Fights Plastic Waste
While the brand's products and packaging may not be fully plastic-free, notable steps have been taken to reduce the use of plastics, especially the use of virgin plastics. Bioplastics are used only if certified home compostable or industrially compostable.
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Fights Food Waste
The brand currently operates one or more initiatives intended to prevent food from going to waste or to reduce the amount of surplus food produced. Food waste can occur anywhere throughout the entire supply chain.
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Refillable Products
The brand operates a refill system or provides (at least one) refillable product(s) alongside an accessible way to refill these, designed to reduce the production and use of single-use plastics and other resources.
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Upcycled Products
The brand's products contain materials, ingredients or components that would have otherwise gone to waste.
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Home Compostable Range
The brand manufactures or sells products or packaging that are home compostable, meaning these materials will compost into soil at lower temperatures. Therefore these products or packaging are suitable for the compost heap at people’s homes.
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Industrially Compostable Range
The brand manufactures or sells products or packaging that are industrially compostable, meaning these materials will degrade in an industrial compost environment.
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On-Site Composting
The brand ensures food and packaging waste generated is processed with an on-site composter and used locally, creating a circular on-site system.
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Over 50% Recycled Packaging
Over half of the brand's primary product packaging is made from recycled materials that have been recovered, reprocessed and converted into new materials.
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Over 95% Recycled Packaging
Almost all of the brand’s primary product packaging is made from recycled materials that have been recovered, reprocessed and converted into new materials.
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Over 75% Recyclable Packaging
Over 75% of the brand’s primary and secondary product packaging can be recycled through standard kerbside collection or is certified home compostable.
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Over 95% Recyclable Packaging
Almost all of the brand’s primary and secondary product packaging can be recycled through standard kerbside collection or is certified home compostable.
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