Our Standards
ethy's framework takes a deep dive into six core paths which represent the most pressing sustainability challenges, and offer the widest opportunities to have a positive impact on people, animals and the planet. These are the paths leading us towards a sustainable future.
Clean Planet
Poor waste management and the use of virgin plastic contributes to climate change and pollution, directly impacting ecosystems and species. Our planet needs cleaning, and companies can contribute by turning off the plastic tap and reducing waste.
Plastic Free
The brand does not use virgin or recycled plastic in any of its products and uses nearly 100% plastic free primary and secondary product packaging. The organisation has also met ethy’s reduced plastic criteria.
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Reduced Plastic
The organisation is taking significant action towards reducing the use of virgin and recycled plastics in its products, packaging and operations.
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Recycled Packaging
Significant amount of primary product packaging is made from recycled materials (minimum 96%) that have been recovered, reprocessed and converted into new materials.
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Recyclable Packaging
Significant amount of the brands primary and secondary product packaging can be recycled through standard kerbside collection.
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Upcycled Products
The company's products contain materials, ingredients or components that would have otherwise gone to waste.
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Refillable Products
The company operates a refill system or provides refillable products designed to reduce the production and use of single-use plastics.
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Fights Food Waste
The brand currently operates one or more initiatives intended to prevent food from going to waste or to reduce the amount of surplus food produced. Food waste can occur anywhere throughout the entire supply chain.
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Home Compostable
The brand manufactures or sells products or packaging that are home compostable, meaning these materials will compost into soil at lower temperatures. Therefore these products or packaging are suitable for the compost heap at people’s homes.
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Industrially Compostable
The brand manufactures or sells products or packaging that are industrially compostable, meaning these materials will degrade in an industrial compost environment.
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On-Site Composting
The company ensures food and packaging waste generated is processed with an on-site composter and used locally, creating a circular on-site system.
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