ethy Sustainability Standards

A roadmap with transparent, actionable steps empower brands and consumers to act for a more sustainable future. The standards exemplify brands’ valuable contributions to the United Nations Global Goals while addressing today's pressing challenges concerning people, environment, and animals.

Sustainability standards developed in partnership with industry leaders

ClimatePartnerScrappEdinburgh InnovationsCarbon Neutral BritainEfecaSocial Enterprise UKZopeful

About ethy Standards

Our standards illuminate the path towards a more sustainable future, aiming for a stable climate, abundant biodiversity, healthy ecosystems, a clean planet, healthy and thriving communities, and circular business models that responsibly use our precious resources – the six pivotal paths of our framework.

On the road to our ultimate destination will be stepping stones or actions to complete along the way. These are our individual standards and clear ecolabels, proudly issued to brands that meet our rigorous criteria and share our commitment to a more sustainable world.

The standards are public and fully transparent. The criteria and required proof for substantiating each claim is listed, showing what brands have done to meet each standard.

We aim to empower action and inspire a vision for a more responsible world, through offering positive, guiding language to enrich the everyday sustainability discussion. So, instead of focusing on the problem which is ‘climate change’, we aim for a ‘stable climate’ and solutions that will help us get there.

We invite you to join us on this collective sustainability journey, one step at a time.

United Nations

Sustainability means meeting the needs of the present without compromising the ability of future generations to meet their own needs.

United Nations

Contributing to the Sustainable Development Goals (SDGs)

The United Nations 2030 agenda for sustainable development provides a set of 17 interlinked Global Goals which are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030.

ethy verified brands represent organisations working at global, regional, and local levels to shape the private sector’s contributions to achieving the SDGs.

The ethy standards provide brands and consumers with a system of transformation to support the Global Goals. For consumers, the unambiguous and transparent ethy ecolabels provide clear guidance to make sustainable decisions.

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Does your brand meet our standards?

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