We take your privacy seriously at all times. We ensure your personal information and data is secure and always protected. We harness leading technology and security protocol to maintain the integrity of your personal information and are committed to GDPR compliance throughout. Your can read more what GDPR actually means for you and your data over here.
Effective: July, 2023
This is the Privacy Policy for ethy. A sustainability verification and communications solution designed to empower brands in showcasing their commitment to sustainability with transparency, and in compliance with UK regulations. ethy also operates a consumer facing mobile app and website portal, for individuals to connect with its verified brands, access informative content on sustainable living and take action to live more sustainably.
While ethy is our trade name, the app is owned and operated by Scratch the Surface Ltd (company number 12443947). The registered address of Scratch the Surface Ltd. Is Beyond, Aldgate Tower, 2 Leman St, London, E1 8FA.
This Privacy Policy explains in detail how ethy collects and processes the data submitted by our users. We aim to provide complete transparency on how our users personal information is handled and stored.
This Privacy Policy is applicable to all those who download ethy, register an account with ethy, apply to our ambassador program, interact with our website features or communicate directly with ethy.
When you use ethy, we collect information about which of those services you’ve used and how you’ve used them. Here’s a full explanation of the types of information we collect when you use our services:
We use Google Analytics as described in “How Google uses data when you use our partners' sites or apps”. For example, Google Analytics tracks user interaction and behaviours with the different features on the app, so we can build a better product for our users and assess customer satisfaction with the app. Google Analytics also provides ethy with information on user demographics to assist with our marketing campaigns. Link to privacy policy of third party service providers used by the app:
We will retain your personal data for as long as is reasonably necessary to fulfil the relevant purposes set out in this privacy notice and during the period required or permitted by law. The retention period will primarily be determined by relevant legal and regulatory obligation and/or duration of our business relationship with you. We will securely delete or erase your personal data if there is no valid business reason for retaining your data.
We may share the following information with all ethy users as well as with our business partners and the general public:
The security of your personal data is of the upmost importance to ethy. We ensure to follow best practices to protect your information at all times and opt for leading technologies that offer the highest levels of security for your personal information. All of our databases are email & password protected and handled as confidential records. Access to such databases is only provided to ethy team members who require access for their role and not those who do not require access to this data. We encourage all of our users to take care to protect their own login credentials at all times and make sure that it is not made available to anyone else.
We may employ third-party companies and individuals due to the following reasons:
In certain scenarios under data protection laws, you have the following rights:
It you wish to exercise any of these right, please contact ethy at support@ethy.co.uk.
If you wish to know more on how ethy collects and stores your information, please do not hesitate to reach out directly at support@ethy.co.uk.
The ethy app and website may contain links to other sites. If you click on a third-party link, you will be directed to that site. Note that these external sites are not operated by us. Therefore, we strongly advise you to review the Privacy Policy of these websites. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
This privacy notice does not form part of any contract with you and we reserve the right to update this privacy notice at any time. We will take appropriate measures to inform you of updates to our privacy notice (for example, by posting the updated privacy notice on our website or, in appropriate cases, using more direct measures to inform you, such as notification by email).
You can view when we last updated by viewing the ‘Effective as of’ date displayed at the top of this privacy notice.