ethy Sustainability Standards

The brand is involved in projects or initiatives that benefit the community and which go beyond their typical products, services and activities for direct commercial gains.

The products are sourced from a verified fair trade supply chain and are fair trade verified.

The brand takes action to empower its employees to be happier, healthier and live more sustainably.

An organisation with a primarily social purpose, rather than being driven by the need to maximise profit for shareholders and owners. They reinvest or donate at least half of their profits to support the community in overcoming a need or a challenge.

The brand provides either a monetary donation or other tangible support to a registered charity on an ongoing basis.

The brand has an active female owner, founder, director or CEO.

The brand pays the Living Wage to all directly employed staff, ensuring a decent standard of living in the UK and in London. Real Living Wage is independently-calculated annually by the Resolution Foundation and overseen by the Living Wage Commission.

The organisation is a registered Charity in the United Kingdom.

The company is structured as a Cooperative, meaning it is member-owned.