ethy Sustainability Standards
The brand is involved in projects or initiatives that improve the industry they operate in, and which go beyond their typical products, services and activities for direct commercial gains. Industry champions support the 2030 Sustainable Development Agenda through capacity-building.
- The brand engages with the industry to improve it and deliver social and/or environmental value through initiatives or projects. This can include actions such as: sharing best practices openly and freely with others in the same industry, lobbying for new policies or laws, and working to achieve wide-scale structural changes. Industry champions support the 2030 Sustainable Development Agenda through capacity-building.
- Projects must be irrespective of commercial gain and/or go beyond the typical activities or donations relating to the products or services they sell. Activities such as planting trees to offset produced emissions or donating to a charity are not applicable.
- The initiative should either have a measurable medium- to long-term impact or be ongoing with set goals.
- ‘Industry’ could be national, regional or local, depending on the organisation’s positioning and definition of the industry within their sustainability strategy.
A description of the initiative, with a description of how the initiative differs from the brand’s typical activities for commercial gain. Please include your project definition of an ‘industry’ it is aimed at helping.
Timelines and goals of the project.
Available data on any results or impact achieved so far.
A website link or other proof of the initiative.
Sustainable Development Goals
The United Nations Sustainable Development Goals are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030. Through achieving this ethy ecolabel, brands also demonstrate contribution towards the following goals.
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