ethy Sustainability Standards
The brand is involved in projects or initiatives that benefit the community and which go beyond their typical products, services and activities for direct commercial gains.
- The brand engages with the community to deliver social and/or environmental value through initiatives or projects. This can include actions such as: lobbying for new policies or laws, achieving wide-scale structural changes to how communities or systems are set up, building community gardens, or similar.
- Community initiatives must be irrespective of commercial gain and/or go beyond the typical activities or donations relating to the products or services they sell. Activities such as planting trees to offset produced emissions or donating to a charity are not applicable.
- The initiative should either have a measurable medium- to long-term impact or be ongoing with set goals.
- ‘Community’ could be national, regional or local depending on the organisation’s positioning and definition of community within their sustainability strategy.
A description of the community initiative, with a description of how the initiative differs from the brand’s typical activities for commercial gain. Please include your project definition of a ‘community’ it is aimed at helping.
Timelines and goals of the project.
Available data on any results or impact achieved so far.
A website link or other proof of the initiative.
Sustainable Development Goals
The United Nations Sustainable Development Goals are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030. Through achieving this ethy ecolabel, brands also demonstrate contribution towards the following goals.
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