ethy Sustainability Standards
Vegan Range
The brand offers a range of 100% vegan products or experiences. Products specified as vegan do not contain any ingredient or component derived from animals, which applies also to the production process.
Criteria
Option 1
- Vegan products must make up a minimum of 30% of the brand’s offering / product range.
- Products specified as vegan are free from ingredients derived from animals – including honey, collagen, albumen, carmine, cholesterol and gelatin, keratin, lanolin, silk protein and beeswax and animal glycerol (also called glycerin, glycerine, etc.)
- The brand clearly labels which products are vegan. This can be done after receiving ethy verification and using the ecolabel to provide clear signposting for consumers.
- The brand has not already received ethy's 100% Vegan ecolabel.
Option 2
- For travel, events or other experience-based brands, including restaurants, at least 30% of trips, events or experiences provide a vegan alternative. This will need to be a fully vegan version of the equivalent experience and within reason aim to match the quality of the non-vegan option.
- The brand clearly labels which experiences have vegan options. This can be done after receiving ethy verification and using the ecolabel to provide clear signposting for consumers.
- Products specified as vegan are free from ingredients derived from animals – including honey, collagen, albumen, carmine, cholesterol and gelatin, keratin, lanolin, silk protein and beeswax and animal glycerol (also called glycerin, glycerine, etc.)
- The brand has not already received ethy's 100% Vegan ecolabel.
Accepted Proof
Option 1
Confirmation that vegan products (including the production process) make up a minimum of 30% of the brand’s offering / product range.
Existing and current vegan certification from a reputable certification body such as The Vegan Society, Vegetarian Society, V-Label.
Description of the clear labelling plan or strategy. Where will the labels be displayed for consumers for clear signposting? Timeline: when will these labels be displayed?
Option 2
Confirmation that vegan products (including the production process) make up a minimum of 30% of the brand’s offering / product range.
Full list of all products with ingredients, components and/or materials used, indicating which products from the range are vegan.
Description of the clear labelling plan or strategy. Where will the labels be displayed for consumers for clear signposting? Timeline: when will these labels be displayed?
Option 3
Confirmation that at least 30% of trips or experiences provide a vegan option.
List of all trips or experiences that offer a vegan alternative with information on the vegan choices to illustrate how the experience is aiming to match the quality of the non-vegan equivalent.
Description of the clear labelling plan or strategy. Where will the labels be displayed for consumers for clear signposting? Timeline: when will these labels be displayed?
Sustainable Development Goals
The United Nations Sustainable Development Goals are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030. Through achieving this ethy ecolabel, brands also demonstrate contribution towards the following goals.
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