ethy Sustainability Standards
A roadmap with transparent, actionable steps empower brands and consumers to act for a more sustainable future. The standards exemplify brands’ valuable contributions to the United Nations Global Goals while addressing today's pressing challenges concerning people, environment, and animals.
Cruelty Free
The brand and its suppliers abide by cruelty-free principles, meaning they ensure that no products, ingredients or components are ever tested on animals.
Criteria
- The brand is certified as cruelty-free by a reputable third party, demonstrating a commitment on behalf of the brand and its suppliers to not test ingredients, formulations or products on animals.
Accepted Proof
Cruelty-free certification from a reputable third party such as Leaping Bunny by the Coalition for Consumer Information on Cosmetics (CCIC) or PETA's Beauty Without Bunnies.
Sustainable Development Goals
The United Nations Sustainable Development Goals are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030. Through achieving this ethy ecolabel, brands also demonstrate contribution towards the following goals.
Hundreds of brands have met ethy standards. Find ethy verified brands