ethy Sustainability Standards
100% Vegan
The brand exclusively offers 100% vegan products or experiences and does not use any ingredient or component derived from animals in any of its products, packaging and production processes.
Criteria
Option 1
- Vegan products must make up 100% of the brand’s offering / product range.
- Products specified as vegan are free from ingredients derived from animals – including honey, collagen, albumen, carmine, cholesterol and gelatin, keratin, lanolin, silk protein and beeswax and animal glycerol (also called glycerin, glycerine, etc.)
- The brand provides full transparency to consumers on ingredients, materials and components that go into its products by publishing ingredient lists on digital platforms such as their website and/or on the product labels.
- The brand clearly communicates that their full range is vegan or has a clear plan in place to do this immediately. This can be done after receiving ethy verification and using the ecolabel to provide clear signposting for consumers.
Option 2
- For travel, events or other experience-based brands, including restaurants, 100% of trips, events or experiences provide a vegan experience.
- If the experiences can be chosen by customers as vegan or non-vegan, the brand provides consumers (e.g. website visitors) with clear instructions on how to choose the vegan options for all experiences.
- Products specified as vegan are free from ingredients derived from animals – including honey, collagen, albumen, carmine, cholesterol and gelatin, keratin, lanolin, silk protein and beeswax and animal glycerol (also called glycerin, glycerine, etc.)
Accepted Proof
Option 1
Confirmation that vegan products (including the packaging and production process) make up 100% of the brand’s offering / product range.
Existing and current vegan certification from a reputable certification body such as The Vegan Society, Vegetarian Society, V-Label.
Description of the clear labelling plan or strategy. Where will the labels be displayed for consumers for clear signposting? Timeline: when will these labels be displayed?
Option 2
Confirmation that vegan products (including the packaging and production process) make up 100% of the brand’s offering / product range.
Full list of all products with ingredients, components and/or materials used.
Description of the clear labelling plan or strategy. Where will the labels be displayed for consumers for clear signposting? Timeline: when will these labels be displayed?
Option 3
Confirmation that 100% of trips or experiences are offered as vegan. (You can use this template to collate and provide all the information required in one document.)
List of all trips or experiences with information on vegan choices. If non-vegan options are offered, describe how the experience matches the quality of the non-vegan equivalent. (You can use this template to collate and provide all the information required in one document.)
Description of the clear labelling plan or strategy. Where will the labels and instructions to choose vegan options be displayed for consumers for clear signposting? Timeline: when will these labels be displayed? (You can use this template to collate and provide all the information required in one document.)
Sustainable Development Goals
The United Nations Sustainable Development Goals are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030. Through achieving this ethy ecolabel, brands also demonstrate contribution towards the following goals.
Hundreds of brands have met ethy standards. Find ethy verified brands