Restores Biodiversity

The brand actively works towards the global goal of halting and reversing biodiversity loss by 2030 and the shared vision of living in harmony with nature by 2050 through taking action to restore and rebuild carbon- and species-rich ecosystems (net positive impact). The brand respects Indigenous peoples’ and local communities’ cultures and rights.

  • The brand must have a documented policy on conserving (not causing negative impacts) and restoring (regenerating or recovering) biodiversity and ecosystems, and this policy must be implemented in its operations.
  • The brand must take steps to minimise its environmental impact, such as reducing greenhouse gas emissions, by meeting at least one of the ethy’s Stable Climate standards.
  • The brand must meet ethy’s Protects Biodiversity standard.
  • The brand must engage in restoration efforts that benefit biodiversity and ecosystems, either through direct action or by supporting organisations that work on restoring carbon- and species-rich ecosystems.
  • The brand must be transparent and accountable in its efforts to protect and restore biodiversity and regularly report on its progress.
  • The brand must have a track record of operating in a responsible and sustainable manner and must be able to demonstrate this through its policies and practices. Where applicable to business activities, this includes the COP15 GBF Target 21: Indigenous people and local community (IPLC) participation in decision-making for brands whose value chains involve lands and waters under IPLC stewardship:
    • To ensure the full, equitable, inclusive, effective and gender-responsive representation and participation in decision-making and access to information on biodiversity, by IPLCs, as well as by women, girls, children and youth, and persons with disabilities.
    • And respect Indigenous peoples’ and local communities’ cultures and rights over lands, territories, resources and traditional knowledge.
Accepted Proof
  • Policies, reports or documents that outline the brand's policies and practices on:

    • How the brand avoids and minimises negative impacts to conserve carbon- and species-rich ecosystems.
    • How the brand restores carbon- and species-rich ecosystems.
    • How the brand minimises and reduces pollution.
    • The policy should include the conservation area location(s), approximate size(s), ecosystem types, any threats to the biodiversity in the area, and key information on how your brand reduces the threats or contributes towards conserving these areas.
    • This policy must be implemented in its operations.
    • The policy must include and cover the events and/or experiences provided by the brand and its vendors or suppliers.
  • Evidence of the brand's efforts to minimise the impact of climate change and reduce pollution by meeting at least one of the ethy’s Stable Climate standards.

  • Evidence of the implementation of the provided policies, which could include:

    • Copies of documents or records related to conservation and restoration efforts and initiatives supported by the brand.
    • Statements or letters from partnering conservation organisations or other stakeholders that attest to the brand's commitment to protecting and or restoring biodiversity.
    • Audits or assessments conducted by third-party organisations that demonstrate the brand’s actions to conserve and restore carbon- and species-rich ecosystems.
    • Progress reports, case studies or examples of specific initiatives or projects that the brand has undertaken to protect and restore biodiversity.
    • Documents or policies which demonstrate that vendors or suppliers also comply with the criteria.
Sustainable Development Goals

The United Nations Sustainable Development Goals are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030. Through achieving this ethy ecolabel, brands also demonstrate contribution towards the following goals.

United Nations Sustainable Development Goals

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