ethy Sustainability Standards
Digital Carbon Measured
The brand has assessed and measured the carbon impact of its full website to understand and reduce its digital carbon footprint.
Criteria
The brand has completed an assessment of its website’s carbon footprint within the last 12 months, using Digital Carbon Online, selected by ethy for its robust methodology that captures carbon impact across the entire website. The assessment covers all publicly accessible web pages, with page URLs collected via automated ‘pings’ and analysed according to Digital Carbon Online’s methodologies. The calculation also accounts for the UK energy grid’s carbon intensity at the time of assessment.
For brands working towards this standard, Digital Carbon Online provides ethy verified brands with one month of free access via this link.
Accepted Proof
The URL to a public dashboard with Digital Carbon Online confirming that the website carbon analysis has been completed within the last year.
Developed in collaboration with
Sustainable Development Goals
The United Nations Sustainable Development Goals are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030. Through achieving this ethy ecolabel, brands also demonstrate contribution towards the following goals.
Hundreds of brands have met ethy standards. Find ethy verified brands







