Climate Projects

The brand financially supports certified climate projects for specific CO2e emissions, contributing either 1% of annual revenue or offsetting total emissions. The projects, meeting high-quality standards endorsed by ICROA, are regularly audited by third parties and adhere to international standards like VCS, Gold Standard, and UNFCCC.

  • The brand financially contributes to certified climate projects (also called carbon offsetting or mitigation) such as carbon avoidance, reductions and removals, for a specific amount of CO2e emissions.
  • Impact measurement: The brand must either contribute a minimum of 1% of annual revenue towards the climate projects initiative or mitigate its current total CO2e emissions (see ethy’s Carbon Measured standard for what to include in your carbon footprint calculations).
  • Climate projects must be funded by the business on an ongoing basis.
  • The projects must meet the high-quality standards by one of the schemes endorsed by ICROA, such as the Verified Carbon Standard (VCS), the Gold Standard and UNFCCC and are regularly audited by independent third parties. We recommend Certified Emission Reductions (CERs) from the United Nations Carbon Offset Platform and ethy’s sustainability standards partners: ClimatePartner and Ecologi whose climate projects meet the high international standards mentioned above.
Accepted Proof
  • Disclosure of the full climate project details, including the amount of CO2e emissions avoided, reduced and/or removed and validity timeframe.

  • Name of the third-party climate project provider(s), and any relevant weblinks.

  • Any certifications received from the provider.

  • Confirm which is true:
    a) The brand either contributes a minimum of 1% annual revenue towards the carbon offsetting initiative;
    b) or is offsetting its current total CO2e emissions.

  • If the brand is mitigating its total current CO2e footprint, then submission of the carbon measurement calculations is required, that meet ethy’s Carbon Measured standard.

Sustainable Development Goals

The United Nations Sustainable Development Goals are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030. Through achieving this ethy ecolabel, brands also demonstrate contribution towards the following goals.

United Nations Sustainable Development Goals

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