This is Unfolded is challenging the unsustainable practices of mainstream fashion - an industry resistant to change and the second biggest polluting industry on the planet. Their vision is to establish an entirely new model, where shopping for clothes can drive a positive impact for workers, society and our planet. In particular, This is Unfolded exists to prevent waste within the fashion model, while offering beautiful, high-quality garments at a great price.

So how do they do this? This is Unfolded uses data and in depth feedback from their customers to design clothes that people will love. They then only produce the clothes after you’ve placed your order. This approach means no clothes are ever sent to landfill, compared to 30% of new clothes from the standard approach. To help further reduce waste, all clothing bags are made from recycled materials and are 100% compostable.

Their clothing collection uses organic cotton 🌿 which is grown without harmful chemicals, uses much less water and has a far lower carbon footprint when compared to conventional cotton. 

This is Unfolded also uses this change as a vehicle to drive social good. They are currently supporting an organisation called 

: an innovative learning organisation created to improve the quality of education in India. Every order made supports a child in education, with over 1,300 children supported for the next 12 months already. They've also established the Unfolded Worker Fund, which helps ensure higher wages for producers. 🤝

For an exclusive discount of 15% off any order over £35 click on the link below.

This is Unfolded

Fashion, but without the waste

All About Sleep's vision is to make the bedroom a sanctuary, and your bed something that you look forward to getting into. Harnessing both the environmental and health benefits of organic bamboo, they offer a collection of sustainable and skin-friendly sleep products: from luxurious bedding and sleep masks to soy candles and sleep gifts.

For an exclusive 15% off, use code ETHY15 at checkout.

Their bamboo products are certified to Standard 100 by OEKO-TEX® and the bamboo fibres are Ecocert organic farming certified, providing assurance that the material has been manufactured using environmentally friendly processes and without the use of synthetic pesticides & GMOs. All About Sleep's product range is 100% vegan and cruelty free.

All About Sleep's use of bamboo offers various benefits when it comes to a good night's sleep and general wellbeing. Their bamboo bedding is silky soft and hypoallergenic, making it much more suitable for those suffering with eczema and skin conditions. It's also naturally cooling and breathable, so you can keep that “cool side of the pillow” feeling for a lot longer!

All About Sleep deliver their products in 100% plastic-free packaging. Instead, their products are enclosed in their own reusable organic bamboo self bag with rope and card tags.

🤝 To further their positive impact, All About Sleep work with Work for Good to donate 2% of all of their sales to Centrepoint: a charity working to end youth homelessness in the UK.

All About Sleep

Organic bamboo sleep products

Planty are here to make delicious plant-based food easier and more convenient than ever. Prepared by a team of highly experienced chefs, Planty hand-craft 100% plant-based meals, which are then delivered directly to your door. All dishes are prepared with fresh ingredients and instantly frozen after cooking to lock in all the goodness. Rated ⭐️⭐️⭐️⭐️⭐️ on Trustpilot, Planty have built an impressive reputation for their tasty vegan food delivery service.

Planty are also offering ethy users an exclusive 25% discount on any Planty box with the code PLANTYETHY25. 

📦 Build your box by choosing either 6, 8, or 10 delicious & healthy vegan meals from their nutritionist-approved menu.

🌱 Planty's team of chefs do the cooking so you don't have to. Meals are flash-frozen to preserve naturally without having to rely on preservatives, additives or other nasties.

📅 Select a delivery date that suits you.

❄️ Store Planty meals in the fridge for up to 3 days or freezer for up to 3 months.

🍜 Simply heat up your vegan ready-meal in the oven or microwave and enjoy.

Beyond their plant-based food, Planty take further action to minimise their environmental impact. All of their meals are delivered in 100% recyclable, compostable, or reusable packaging. They also offer carbon-neutral delivery: their delivery partner, 

, currently offset Green House Gas (GHG) emissions resulting from their activity. Planty are registered as a Social Venture, legally binding them to the social and environmental commitments they set. In keeping with their social purpose, they also support a number of charity partners, including 

Planty are offering the ethy community an 

25% discount on any Planty box with the code 

Planty

Plant based meals + carbon neutral delivery

Sustainable where possible is the ethos of Pangaea Home, who don't profess to be an all-encompassing solution, but instead aim to make more sustainable homeware alternatives accessible to all. Their vision is to demonstrate that environmentally considerate homeware products don't have to compromise on quality or functionality. 

Pangaea Home achieve this by partnering with carefully selected suppliers who adopt sustainable practices while ensuring quality products. Offering an extensive collection of both indoor and outdoor items, Pangaea Home clearly highlight the environmental benefits of each product: from Hand Woven Rugs made from 100% recycled cotton to Bird Feeders made from Bamboo fibres. 🎋

When it comes to packaging, Pangaea Home take care to minimise any environmental footprint. They exclusively use paper based materials for their packaging, most of which are made from recycled materials and all are recyclable. 

For a 10% discount on all products, use the code ETHY10

Pangaea Home

Sustainable homeware, where possible

Did you know that 10 million trees are cut down every single year to make toilet paper? Meet Serious Tissues; certified carbon-neutral toilet paper! 🧻 

Their toilet paper is made from 100% recycled paper, and for every roll sold, Serious Tissues plant a tree. So far, they've planted over 100,000 trees in the UK, Nepal, Indonesia, Madagascar, Mozambique, Kenya, Ethiopia, Haiti, Colombia & Central America. 

Serious Tissues also take further measures to get 'serious' about sustainability. They use no individual wrapping, no plastic, no dyes, no perfumes, and no unnecessary chemicals. They also make all of their toilet paper in the UK, meaning no shipping from halfway around the world. 

 for a 10% monthly discount when you subscribe, or a 10% discount on a one-off order.

Serious Tissues

Carbon neutral loo roll

Harnessing both the environmental and health benefits of plant extracts, GreenBox provide the best in natural health and wellbeing products. Their vision is to help people live healthier and happier lives while minimising impact on the planet wherever possible. More plant, less carbon. 🌿

GreenBox offer an extensive collection of 100% vegan products designed to combat specific needs: such as sleep, stress, immunity, energy, skin and more. From vitamins and supplements, to CBD and Hemp oils, their products are all-natural and avoid nasties such as artificial flavours, colours, preservatives, parabens, mineral oils, and palm oil. Rated ‘Excellent’ on TrustPilot, they've built a strong reputation for great customer service and quality products that deliver.

GreenBox is a proud carbon negative company: through their partnership with BeZero they offset 50% more carbon emissions than they create. Their packaging is also plastic-free and made from plant-based materials that biodegrade or can be recycled. ♻️

GreenBox are offering the ethy community an exclusive 25% discount on any order over £40 with the code GREENETHY25

GreenBox

Plant-based wellness & health products

Barnaby Skincare is a family run cosmetics brand, who have spent 5 years developing a collection of natural skincare solutions. Their entire product range is all-natural, suitable for vegans, cruelty-free and formulated with all skin types in mind.

Free from Parabens, Sulphates, Silicones, Fillers or Additives, Barnaby Skincare eliminate all potentially harmful chemicals from their formulations. Instead, they focus on vitamins, minerals and fruit extracts, which are considered better for the environment and your skin. Their skincare range, which includes Serums, Moisturisers, Masks, Face Scrubs and more, aims to help you establish an effective, natural and luxurious skincare experience. 🌿

Barnaby Skincare also take a considerate approach to the packaging that they use. Instead of plastic, their products are contained in glass. 100% of the packaging they use can be recycled. 

Barnaby Skincare are offering ethy users an exclusive discount. Use the code - ETHY20 - for 20% off all of their products!

Barnaby Skincare

Natural skincare for all skin types

Bamboo Barter have created a fantastic plantable toothbrush that is both environmentally considerate and great fun. By now, most of us are aware of the role that conventional toothbrushes play in the plastic pollution crisis. Not only is Bamboo Barter's toothbrush made from bamboo instead of plastic, a highly sustainable resource, it can be planted before/after use and blossoms into a beautiful plant. Pearly whites + a new plant for the house = win win. 😁

Inspired by the ancient barter system of exchange, Bamboo Barter is founded on the ethos of giving back to the earth, and their plantable toothbrushes do exactly that! Each toothbrush comes with Mint/Basil seeds, stored seamlessly in the toothbrush handle, allowing you to give back to nature.  Here's how they work:

Their plantable toothbrushes are vegan friendly. The toothbrush uses 100% plant-based bristles made using castor oil, while the handle is biodegradble and can be composted at home or via your local council's garden waste bin. Packaging is always plastic-free with orders being delivered in recyclable kraft paper. 

For an exclusive 5% discount on all Bamboo Barter products, use code 

Bamboo Barter

Plantable Bamboo Toothbrush

Sustainable meets quality: the good stuff, no compromise.

Veo is an online shopping destination showcasing thousands of products across Fashion, 

. Absolutely all products they sell are thoroughly assessed to meet the 

💚 Kind: Fair pay and safe working conditions, 100% vegan and cruelty-free.

🌱 Healthy: Toxin-free, safe and nourishing.

🌍 Sustainable: Promoting planet awareness, sustainability and biodiversity.

Veo are on a mission to make sustainable mainstream and with that, they stock all the essentials as well as some pretty exciting products you might not find easily in other places, from indulgent vegan cheeseboards to cactus leather stilettos.

🐢 All packaging is zero plastic and 100% compostable ensuring no plastic ends up in landfill or our oceans. This even includes bubble wrap from paper!

♻ Veo cotton standard is GOTS (Global Organic Textile Standard), Soil Association or other accredited organic cotton for new or virgin cotton. The exception is for products made from upcycled or recycled materials meaning not sourcing virgin textiles but rather rescuing existing fabrics and material that would otherwise go to landfill. Veo also stocks organics of other fabrics including bamboo, hemp, and Tencel.

☁️ Veo team and workforce is carbon-positive. The Veo website and technology infrastructure is carbon-neutral, and use 100% renewable energy. Please see more details at: 

For an ethy exclusive £10 credit for your first time shop with Veo, enter the code 'ETHY10' at the checkout! ✨ 

The good stuff, no compromise.

Moon Bottles are a UK-based family run brand that create high quality reusable products to help you combat waste and cut out single use plastics from your daily routine. They create products that are built to last you a lifetime and never compromise on quality or durability 💪

Their flagship product is their "Moon Bottle"; a reusable bottle made from high-grade stainless steel. Moon Bottles will keep your water cold for 24 hours and your tea or coffee warm for 12 ☕ The bottles are 100% BPA free, food-safe, leak proof and built to last you forever. Moon Bottles even offer a lifetime guarantee and easy return process. You can also 

, by choosing your bottle size, colour and personalised text. 

 to attach an environmental pledge to their products:


For every Moon bottle and lunch bag you buy, 10 trees will be planted on your behalf. This is estimated to remove 123kg of CO2 annually.
🌊 For every personalised Moon bottle you buy, you will remove 80 bottles worth of ocean plastic (1kg).

Do you know a friend who doesn't have a reusable bottle yet? How about gift them a personalised Moon Bottle as a way of introducing them to a more sustainable lifestyle 🍃

💵 Moon Bottles are offering the ethy community an amazing 15% off all reusable products from their website with discount code: ETHYMOON

Moon Bottles

A reusable bottle with a lifetime guarantee

To tackle the climate crisis we desperately need to address the amount of waste we produce as a society. No Time For Waste are here to make this easier for us all, by providing everything you need to transition away from a throw away lifestyle to one that cares for the environment. As proponents of sustainability and circularity, NTFW are all about planet friendly alternatives to single use and short term use items, offering reusable, plastic-free products for the 

Here's what makes No Time For Waste a sustainable and ethical choice for your household items:

💪 Products are reusable & built to last

♻️ Packaging is recyclable or compostable

📍 Sources from local suppliers where possible

No Time For Waste go that one step further to make a positive impact. As a purpose driven business, they have committed to donating a significant portion of profit towards organisations that are on the frontline working to prevent the biggest problems that our planet is facing.

It's time to ditch the disposables and opt for reusable products that prevent waste from ending up in landfill or our oceans. Here's some of our top picks on offer from NTFW to help you reduce waste every day:
✨ 

Bee Bombs, original wildflower seed bombs

For an exclusive NTFW X ethy discount, use code 

No Time For Waste

Removing waste from our everyday life

London Bathers design, make and curate a collection of low-impact body care products and bathroom accessories, offering 

 and more. Their products are created with nature in mind, both on the inside and out - from the natural ingredients used to the plastic-free, reusable packaging they're delivered in. London Bathers operate a small-batch production process and work to support UK makers that share in their devotion to quality and ethics.

Here's what makes London Bathers bath and shower products kind to both you and the planet:

🌿 Products use natural, organic ingredients

🐰 All products & suppliers are cruelty-free

♻️ Refill packs can be sent back for recycling

For those looking for a more convenient way to buy beauty/bathroom products while minimising waste, London Bathers offer a handy subscription plan at a discounted rate.  Once subscribed, you receive a free London Bathers glass bottle, along with a postage paid return envelope which you can fill with your empty pouches and send back to them for recycling. Select how often you would like the the product delivered and keep your London Bathers 250ml glass bottles topped up without excessive waste!

For a free Coco shampoo bar worth £8, use code 

London Bathers

Natural & organic bath/shower products

Toucan Eco are revolutionising the cleaning industry for the good, with their 'make your own' multipurpose disinfectant cleaner with endless refills!

 - combines water, salt and electricity for a 100% natural and effective disinfectant that kills more than 99.99% of germs, including coronavirus. When you're done, simply add more tap water + salt and you're ready to go again.

🌱 All natural. No chemicals, just water, salt & science!

❌ No single-use plastics. Use it for years.

👛 Very cheap refills (just table salt cost!)

👃🏼 Fragrance free and hypoallergenic

🧽 Clean and disinfect any surface, even hands and pets!

🌊 Keep environment and oceans pollution & chemical free

With Toucan Eco eSpray, it’s virtually free to make the solution so it will start saving you money within the year.

Cleaning and disinfecting frequently has never been more important than it is now. At the same time, we have a responsibility to ensure our cleaning routine is environmentally considerate. With Toucan Eco you can minimise your impact on the planet without compromising on an effective multipurpose cleaning solution! ✨

For an exclusive 10% discount off the Toucan eSpray, enter discount code 

Toucan Eco

Eco-friendly disinfectant for endless refills

Based out of Nottingham, Masson & Green is a men's clothing brand that's challenging the unsustainable practices of fast fashion, to provide premium-quality ethically sourced apparel. Their range of Polo Shirts, T-Shirts, Outerwear and Boys Clothing is designed to last and produced from either GOTS Certified Organic Cotton or recycled materials. 

Rated ⭐️⭐️⭐️⭐️⭐️ on Trustpilot, Masson & Green have built a strong a reputation for high-quality garments that offer comfort and a great fit.

Beyond the sustainable materials used to create their clothing, Masson & Green take further action to reduce their environmental impact. All products are delivered in either recyclable or biodegradable packaging. Their mailing bags are also made from a biodegradable material. ♻️

The eco-gender gap means that green products are overwhelmingly marketed to women. By providing an eco-friendly clothing alternative for men, Masson & Green are helping to close this gap and encourage men to create a more environmentally conscious wardrobe.

For an amazing 15% off exclusive discount, use ethy15

Masson & Green

Men's fashion from organic or recycled materials

ethy Exclusive Offers 🥳

Vegan certification from a reputable third party.

Full list of ingredients, components or materials used.

All products are free from ingredients derived from animals – including honey, collagen, albumen, carmine, cholesterol and gelatin, keratin, lanolin, silk protein and beeswax.

The company provides full transparency on ingredients, materials and components that go into its products.

100% Vegan

The company exclusively offers 100% vegan products and does not use any ingredient or component derived from animals in any of its products, packaging and production processes.

Protecting Biodiversity and Animal Welfare

Cruelty-free certification from a reputable third party.

The company is certified as cruelty-free by a reputable third party, demonstrating a commitment on behalf of the company and its suppliers, to not test ingredients, formulations or products on animals.

Cruelty Free

The company and its suppliers abide by cruelty free principles, meaning they ensure that no products, ingredients or components are ever tested on animals.

Fair trade certification from fair trade standards auditors / accreditors such as: FLOCERT, The Fairtrade Foundation, Fairtrade International, Fair For Life, Naturland Fair

Or proof of membership as a Fair Trade Enterprise of the World Fair Trade Organization (WFTO).

The brand holds a valid certification, membership or licence that demonstrates that the products that they manufacture and/or sell have been sourced from a fair trade supply chain and are fair trade certified.

Fair Trade Certified

The products are sourced from a verified fair trade supply chain and are fair trade verified.

Thriving Communities

Evidence of active Living Wage accreditation as a Living Wage employer.

The company pays the Living Wage to all directly employed staff.

The company also pays Living Wage to regularly contracted staff. This is staff who work 2 or more hours a week, for 8 or more consecutive weeks a year. The Living Wage does not apply to contractors that supply your organisation with products e.g. stationery suppliers.

The real Living Wage rates are currently £9.90 across the UK and £11.05 in London for ages 18 and over. Exclude volunteers and apprentices. Real Living Wage is independently-calculated annually by the 

, based on the best available evidence on living standards in the UK and in London.

For more information on Living Wage requirements please 

Living Wage

The company pays the Living Wage to all directly employed staff ensuring a decent standard of living in the UK and in London. Real Living Wage is independently-calculated annually by the Resolution Foundation and overseen by the Living Wage Commission.

The company must be a UK registered charity.

Registered Charity

The organisation is a registered Charity in the United Kingdom.

Confirmation that the company is structured as a cooperative.

The company is legally structured as a cooperative, owned and controlled by its members, to meet their shared needs.

The members can be its customers, employees, residents or suppliers, who have a say in how the co-op is run.

Cooperative

The company is structured as a Cooperative, meaning it is member-owned.

Existing certification of Social Enterprise status by Social Enterprise UK, Social Enterprise Mark CIC, or alike.

If the organisation can provide evidence that they have met all of ethy’s Social Enterprise criteria for the past 12 months and do not hold an existing certification, then they can choose to provide the below proof to gain ethy’s Social Enterprise trust mark.

Governing documents (such as Memorandum and Articles of Association, SCIO Constitution, Trust Deed or other company Rules available in the public domain) which include the overarching social aims that the organisation is working towards achieving and rules on distributing at least half of annual profits towards achieving the social purpose.

Persons of Significant Control registrations, Shareholding Statements.

Company’s annual accounts and supporting statements.

Up to date (published within the last 12 months) social impact report with outcomes delivered for a minimum of 12 month period.


The organisation has set a defined primary social and/or environmental purpose, which means they are supporting the community in overcoming a need or a challenge.

The organisation must operate independently from the public sector or other corporate interests such as part or whole ownership by other companies with different interests.

The organisation reinvests or gives away 50% or more of any annual profits made towards achieving the social purpose.

The organisation obtains 50% or more of its income from trade.

The organisation is actively working towards and achieving the set social objectives, monitoring, evaluating and setting new targets.

The organisation is transparent about their purpose and activities through a social impact report​​ (published within the last 12 months) with outcomes delivered for a minimum of 12 month period.

Unincorporated organisations and start-up organisations (<24 months) are not eligible.


Social Enterprise

An organisation with a primarily social purpose, rather than being driven by the need to maximise profit for shareholders and owners. They reinvest or donate at least half of their profits to support the community in overcoming a need or a challenge.

Name of the female founder(s), co-founder(s) or CEO.

The company must have an active founder, co-founder or CEO that is female.

The company must notify ethy if its leadership member is no longer part of the company.

Female Led

The company has an active female founder, co-founder or CEO.

Specification of the components of packaging which are recycled.

Information on where the recycled materials are sourced from, e.g. ocean plastic, post consumer waste, etc.

Supporting evidence in the form of a letter from the recycling manufacturer or alike.

Minimum 51% of the brand’s primary product packaging has been made from recycled materials.

Minimum 96% of the packaging material is recycled.

Applies to primary packaging only. This is the packaging in direct contact with the product itself.

Recycled Packaging

Significant amount of primary product packaging is made from recycled materials (minimum 96%) that have been recovered, reprocessed and converted into new materials.

Clean Planet

Full list of materials used for the recyclable primary and secondary packaging.

At least one picture for each component of primary and secondary product packaging (exclude variations) with recyclability symbols displayed on the packaging.


Minimum 75% of the brand’s primary and secondary product packaging in total can be recycled through standard kerbside collection

A product packaging is considered recyclable if a minimum 96% of the packaging material can be recycled through standard kerbside collection.

Recycling symbols (by icons or words) must be displayed clearly on the packaging that can be recycled (excluding glass).


Recyclable Packaging

Significant amount of the brands primary and secondary product packaging can be recycled through standard kerbside collection.

Certification or documentation from a relevant organisation to demonstrate compliance with the above standard. E.g. OK compost HOME; Europe: prEN 17427 (2020) - Packaging.

Substantial percentage ( 51%+) of a brand's packaging or products must meet the home compostable criteria.

Home compostable materials undergo 90% degradation after 12 months at ambient temperature, in the presence of microorganisms and oxygen, in a domestic composting unit.

Home Compostable

The brand manufactures or sells products or packaging that are home compostable, meaning these materials will compost into soil at lower temperatures. Therefore these products or packaging are suitable for the compost heap at people’s homes.

Documentation demonstrating compliance with standards set out in EN 13432

Substantial percentage (51%+) of a brand's packaging must meet the industrially compostable criteria.

Materials undergo at least 90% biodegradation within 6 months in an industrial facility in the presence of oxygen, microorganisms and high temperatures (50–60°C).

Industrially Compostable

The brand manufactures or sells products or packaging that are industrially compostable, meaning these materials will degrade in an industrial compost environment.

Explanation of the on-site composting process.