The Sustainable Watch Company

Why not buy Mother Nature some time?
Why not buy Mother Nature some time?
The Sustainable Watch Company

The Sustainable Watch Company makes beautifully unique timepieces and watch straps upcycled from natural hardwood furniture.


Available in a wide range of distinctive, elegant styles, each watch and strap (compatible with the Apple Watch) has a unique grain pattern and colour tone, so every piece is totally one of a kind. And they’ve been designed with everyday wear in mind: each piece is lightweight, splash-proof and has a wonderfully smooth finish. Every watch comes with a one-year guarantee and a stainless steel band adjustment kit for the perfect fit.


The company has earned ethy trust marks for its sustainable approach to packaging, which is all plastic-free, recyclable and made from recyclable materials, plus its carbon efforts. For every order placed, the company offsets 250kg of carbon as well as twice the carbon generated through shipping. The company also supports reforestation by planting 10 trees for every order, in partnership with Ecologi as well as donating 1% of sales to charity. Additionally, with each order made, The Sustainable Watch Company funds the removal of 20 plastic bottles (or the equivalent in plastic) from the ocean.

Verified sustainability claims

The Sustainable Watch Company is taking action for a more sustainable future. The following claims have been proof-backed and verified through ethy, represented by its unique Impact Hive.

Sustainable Development Goals

Through achieving ethy verification, The Sustainable Watch Company demonstrates contribution towards the following Global Goals.

United Nations Sustainable Development Goals

Discover verified brands and shop responsibly

Use the free ethy app to connect with responsible brands, access sustainable living guides, receive exclusive discounts, and easily find ethical shops near you.

Download on the App StoreDownload on the Google Play Store
ethy: sustainable shopping made easy