Insert Self Here, aka [ISH], is an inclusive knitwear brand that empowers individuals to boldly express their true identities through fashion. Guided by conscious design principles, responsible manufacturing and inclusive retailing, [ISH] offers a range of carefully crafted pieces, from gorgeous gender-fluid tops to cosy queertopia sweaters.
Founder and designer, Daniel, describes the [ISH] vision: “Embracing the bold and beautiful, we want [ISH] to speak directly to queer individuals, celebrating their diverse journeys within the LGBTQ+ community. But it's also for all who understand that gender is a construct begging to be deconstructed, and who are seeking to redefine the boundaries that confine us all. [ISH] knits become a canvas for transcending conventions, allowing wearers to not only blur the lines of gender but play with them.”
All products are plastic-free, 100% vegan and made in the UK, and the company takes a responsible approach to its use of materials, earning ethy recognition for over 95% recycled and recyclable packaging.
Verified sustainability claims
Insert Self Here is taking action for a more sustainable future. The following claims have been proof-backed and verified through ethy, represented by its unique Impact Hive.