Kabloom is the mastermind behind the Seedbom

Guerrilla Gardening grenades that split open upon impact with the ground to unleash a friendly explosion of flower power potential. Kabloom's vision is to provide a fun and innovative way for us to reconnect with nature and restore some much needed colour in urban environments especially. 🌼🍀🌸🌿

Seedboms are 100% biodegradable, leaving only wildflowers or herbs behind. The pollinator-friendly plants that ensue provide vital nectar and pollen that help sustain insects such as bees and butterflies.

Kabloom offer specific Boms for Bees or Butterflies, allowing you to attract and support your favourite insect life with bright and beautiful wildflowers. 10% of all their profits from the Pollinator Beebom is donated to the Bumble Bee Conservation Trust: a UK charity that works to conserve bumblebees and their habitat. 🐝

Kabloom's products are packaged in biodegradable, recyclable material and delivery is carbon neutral. All products are also 100% plastic-free. Kabloom is also an accredited Living Wage employer through the Living Wage Foundation. 

Kabloom

Inspiring design with nature in mind

Bamboo Barter have created a fantastic plantable toothbrush that is both environmentally considerate and great fun. By now, most of us are aware of the role that conventional toothbrushes play in the plastic pollution crisis. Not only is Bamboo Barter's toothbrush made from bamboo instead of plastic, a highly sustainable resource, it can be planted before/after use and blossoms into a beautiful plant. Pearly whites + a new plant for the house = win win. 😁

Inspired by the ancient barter system of exchange, Bamboo Barter is founded on the ethos of giving back to the earth, and their plantable toothbrushes do exactly that! Each toothbrush comes with Mint/Basil seeds, stored seamlessly in the toothbrush handle, allowing you to give back to nature.  Here's how they work:

Their plantable toothbrushes are vegan friendly. The toothbrush uses 100% plant-based bristles made using castor oil, while the handle is biodegradble and can be composted at home or via your local council's garden waste bin. Packaging is always plastic-free with orders being delivered in recyclable kraft paper. 

For an exclusive 5% discount on all Bamboo Barter products, use code 

Bamboo Barter

Plantable Bamboo Toothbrush

Smartfreeze Containers is an innovative solution that simultaneously makes modern life more convenient whilst helping you tackle food waste at home.  We all know that cooking up extra portions can help save us time during the work week. But keeping track of how long you had it in the fridge or freezer is easier said than done. 

Not any more. Meet Smartfreeze - the Silicone Smart food containers that allow to record how long your food has been left for and notifies you of expiry dates ahead of time. Using their free-to-download app, simply scan the QR code on the container to make sure no food goes to waste!

Made from food grade silicone, Smartfreeze containers are free from plasticisers, BPA and phthalates. Made to last, they're also a more eco-friendly alternative to single use plastic containers.

In line with their mission to reduce food waste, Smartfreeze have also committed to donating 1% of annual sales to food redistribution initiates like FareShare and ShareTheMeal.

Smartfreeze Containers

Cook, scan, store, prevent food waste

Pantee is a sustainable underwear brand that upcycles deadstock fabrics and garments into super soft and comfortable underwear sets. Proud members of the 1% For the Planet community, Pantee donates 1% of all profits to One Tree Planted to support tree planting initiatives around the world.

Co-founded by sisters Amanda & Katie McCourt during the Pandemic, Pantee is on a mission to provide a more sustainable underwear option for women without any compromise on comfort and style.

Pantee

Underwear made from T-shirts

Notabag have upped the reusable bag game with their duel functioning bag that transforms from an eco-friendly tote shopper into an easy backpack with a quick tug on the straps. The Notabag is aesthetically pleasing, built to last, and extremely practical for those of you who like tote bags but also cycle! 🎒

Unsurprisingly, the bag has won a bunch of awards in Germany (where the company are based) so well worth checking out.

Notabag

Smart combination of a bag & backpack

 biodegradable straw alternative. Stroodles actually made an appearance on Dragons Den back in 2019!

If you're a fan of pasta and reducing single use plastics then this one's for you

Stroodles

"Pasta La Vista” to plastic & soggy paper straws

Eco Glitter Fun have changed the world of glitter for the good of our planet. 🌎 While conventional glitter is bursting with microplastics which can find their way into rivers and oceans and take many years to degrade, Eco Glitter Fun's biodegradable glitter has been independently tested to prove that it degrades in natural freshwater environments as well as composters. 

✨ Eco Glitter Fun sell two types of biodegradable glitter products offering two makeup looks and creative styles. Their Bioglitter® PURE is 100% plastic-free and Certified 

, a world first. Their Bioglitter® SPARKLE is 92% plastic-free and also fully biodegradable in water. Eco Glitter Fun provide full transparency on how their glitter products work and the environmental benefits of their formulation. Read more about how their Bioglitter® works 

Aside from being fully biodegradable, Eco Glitter Fun also boast the following eco-credentials:

Bioglitter® SPARKLE and PURE are cruelty-free.


They use plastic free packaging
🎗️ Sponsors of 

Eco Glitter Fun

Responsible sparkles & plastic pollution awareness

URBAG® is transforming the world of dry-cleaning, with their innovative, reusable garment bag that helps you make your dry-cleaning routine plastic-free. 

While the issue of plastic pollution is now widely recognised, not much attention has been placed on plastic waste within dry-cleaning. It was this realisation that inspired founder, Marie Callan, to create URBAG®: a registered Social Enterprise making dry cleaning both convenient and sustainable. 

Simply take your URBAG® to the dry cleaner with your clothes and leave it there. URBAG® unfolds into a garment bag for your freshly cleaned clothes at pick-up. Freshly cleaned laundry + no more single-use plastic bags = win win! ✨

The URBAG® itself is handcrafted here in the UK from 35% organic cotton and 65% recycled polyester. It offers a versatile 3-in-1 design, transforming easily from duffel to garment bag. URBAG folds in half to make it easy to carry and be used everyday for everything - an innovative multi-purpose solution to plastic bags!

URBAG®

Dry cleaning without the plastic

Toucan Eco are revolutionising the cleaning industry for the good, with their 'make your own' multipurpose disinfectant cleaner with endless refills!

 - combines water, salt and electricity for a 100% natural and effective disinfectant that kills more than 99.99% of germs, including coronavirus. When you're done, simply add more tap water + salt and you're ready to go again.

🌱 All natural. No chemicals, just water, salt & science!

❌ No single-use plastics. Use it for years.

👛 Very cheap refills (just table salt cost!)

👃🏼 Fragrance free and hypoallergenic

🧽 Clean and disinfect any surface, even hands and pets!

🌊 Keep environment and oceans pollution & chemical free

With Toucan Eco eSpray, it’s virtually free to make the solution so it will start saving you money within the year.

Cleaning and disinfecting frequently has never been more important than it is now. At the same time, we have a responsibility to ensure our cleaning routine is environmentally considerate. With Toucan Eco you can minimise your impact on the planet without compromising on an effective multipurpose cleaning solution! ✨

For an exclusive 10% discount off the Toucan eSpray, enter discount code 

Toucan Eco

Eco-friendly disinfectant for endless refills

These days most of us are well aware of the devastating impact of plastic straws on the environment and wildlife in particular. 😔🥤

Shlurple have developed a fantastic collapsible, reusable straw made of a wheat composite - which uses reclaimed wheat straw from farms. It's extremely compact, meaning it's super easy to carry whilst you're on the go.

Shlurple also donate a % of their profits towards cleaning our oceans, beaches, rivers and woodlands. 

Shlurple

Innovative zero-waste collapsible straw

Bonjour Bloom are a UK-based greeting card company with an environmental twist. Their biodegradable greeting cards contain a wonderful selection of wildflower seeds and can be planted  in your garden soil after use! Don't forget to water and watch as the seeds grow into an array of beautiful flowers, from Chrysanthemum to Snapdragon.  🌼🌸❀✿🌷 

Send your friends and loved ones a card they won't forget. 

Bonjour Bloom

Plantable cards embedded with wildflower seeds

In recent years traditional glitter has become known as a “problem plastic”: it pollutes waters and endangers sea life when washed down the drain. 

To combat this, EcoStardust have introduced a new wave of glitter products, which are both plant-based and biodegradable and have been proven to break down in nature within 5 weeks. As a licensed BioGlitter® seller, they offer a large variety of colours and blends to meet all your possible glitter goals. They deliver in plastic-free postal packaging. All products are also cruelty-free and they offer vegan-friendly options.

Their flagship product is their newly launched 

world's first 100% plastic-free iridescent effect glitter

. Shortlisted for the #BeautyAwards2020 with ASOS, this range is certainly worth checking out:

EcoStardust aims to extend their positive impact beyond their environmentally considerate product range. All staff at EcoStardust are paid above the living wage. They also donate 10% of all profits to charity every year - these have included 

EcoStardust

Plant-based, biodegradable glitter

3.5 billion people own a smartphone worldwide and nearly 80% of users own one or more phone cases to protect their smartphone. Most cases aren't made of environmentally friendly materials (most often plastic) and end up in landfill. 📱

Pela have developed the worlds first 100% compostable/biodegradable phone case, with specifications suitable for all mainstream phone models. Over 750,000 smartphone users have made the switch to these eco-cases and as a result have prevented over 336,000 pounds of plastic from ever being produced. 👌

Pela also donate 5% of their total sales (not just profit) to environmental causes.

Pela

Worlds first 100% biodegradable phone case

Outlery are here to stop the use of single-use plastic cutlery & chopsticks with their aesthetically pleasing & extremely portable alternatives. Their plastic-free cutlery sets measure just 4.1 x 3.1 x 1.2 inches so can even fit in your pocket! 🍴

They also come in a fantastic variety of colours, from 'Rainbow' to 'Rose Gold' 😍

Outlery now prevents the use of over 200,000 single-use plastic cutlery pieces every single day!

Outlery

Pocket-sized hygienic cutlery for the "new normal"

Sprout have developed an ingenious planet-friendly pencil that you plant after use and watch grow into fragrant herbs, luscious flowers, fresh vegetables or even an entire tree! ✏️➡️🌲

Sprouts Pencils are an incredibly fun and inspiring way to encourage sustainability. We think they'd make a great gift and way of introducing someone to a more eco-friendly lifestyle.

For more information on how these work, check our their 

Sprout

The original plantable pencils

Rocketbook have developed the perfect solution for those who like to take notes but want to avoid paper and protect the environment. The Rocketbook Core is the perfection erasable/reusable notepad solution. 📝

The Rocketbook Core writes like a traditional notepad with the classic pen & paper feel, but add a drop of water and the notepad erases and can be used endlessly! With Rocketbook you can also connect your notepad with the cloud and save your data there.  ☁️

Rocketbook

Genius erasable & reusable notepad

Over 2 billion people do not have access to a toilet globally. That's over 25% of the world's population. This is why the the founders of Who Gives a Crap (Danny, Simon & Jehan) started their toilet paper venture. They wanted to do something about this. They donate 50% of all profits generated from the sale of their toilet paper to help build toilets and improve sanitation in the developing world. They've now donated over £4.5 million towards the cause. 🧻

Who Gives a Crap toilet paper is also produced with sustainability in mind. Some of their eco-friendly toilet paper options include:

, meaning they balances purpose and profit.

Who Gives a Crap

Toilet paper that builds toilets

Genius eco-friendly finds 💡

Are you a seasoned eco-swapper in need of some inspiration? Check these out!

Vegan certification from a reputable third party.

Full list of ingredients, components or materials used.

All products are free from ingredients derived from animals – including honey, collagen, albumen, carmine, cholesterol and gelatin, keratin, lanolin, silk protein and beeswax.

The company provides full transparency on ingredients, materials and components that go into its products.

100% Vegan

The company exclusively offers 100% vegan products and does not use any ingredient or component derived from animals in any of its products, packaging and production processes.

Protecting Biodiversity and Animal Welfare

Cruelty-free certification from a reputable third party.

The company is certified as cruelty-free by a reputable third party, demonstrating a commitment on behalf of the company and its suppliers, to not test ingredients, formulations or products on animals.

Cruelty Free

The company and its suppliers abide by cruelty free principles, meaning they ensure that no products, ingredients or components are ever tested on animals.

Fair trade certification from fair trade standards auditors / accreditors such as: FLOCERT, The Fairtrade Foundation, Fairtrade International, Fair For Life, Naturland Fair

Or proof of membership as a Fair Trade Enterprise of the World Fair Trade Organization (WFTO).

The brand holds a valid certification, membership or licence that demonstrates that the products that they manufacture and/or sell have been sourced from a fair trade supply chain and are fair trade certified.

Fair Trade Certified

The products are sourced from a verified fair trade supply chain and are fair trade verified.

Thriving Communities

Evidence of active Living Wage accreditation as a Living Wage employer.

The company pays the Living Wage to all directly employed staff.

The company also pays Living Wage to regularly contracted staff. This is staff who work 2 or more hours a week, for 8 or more consecutive weeks a year. The Living Wage does not apply to contractors that supply your organisation with products e.g. stationery suppliers.

The real Living Wage rates are currently £9.90 across the UK and £11.05 in London for ages 18 and over. Exclude volunteers and apprentices. Real Living Wage is independently-calculated annually by the 

, based on the best available evidence on living standards in the UK and in London.

For more information on Living Wage requirements please 

Living Wage

The company pays the Living Wage to all directly employed staff ensuring a decent standard of living in the UK and in London. Real Living Wage is independently-calculated annually by the Resolution Foundation and overseen by the Living Wage Commission.

The company must be a UK registered charity.

Registered Charity

The organisation is a registered Charity in the United Kingdom.

Confirmation that the company is structured as a cooperative.

The company is legally structured as a cooperative, owned and controlled by its members, to meet their shared needs.

The members can be its customers, employees, residents or suppliers, who have a say in how the co-op is run.

Cooperative

The company is structured as a Cooperative, meaning it is member-owned.

Existing certification of Social Enterprise status by Social Enterprise UK, Social Enterprise Mark CIC, or alike.

If the organisation can provide evidence that they have met all of ethy’s Social Enterprise criteria for the past 12 months and do not hold an existing certification, then they can choose to provide the below proof to gain ethy’s Social Enterprise trust mark.

Governing documents (such as Memorandum and Articles of Association, SCIO Constitution, Trust Deed or other company Rules available in the public domain) which include the overarching social aims that the organisation is working towards achieving and rules on distributing at least half of annual profits towards achieving the social purpose.

Persons of Significant Control registrations, Shareholding Statements.

Company’s annual accounts and supporting statements.

Up to date (published within the last 12 months) social impact report with outcomes delivered for a minimum of 12 month period.


The organisation has set a defined primary social and/or environmental purpose, which means they are supporting the community in overcoming a need or a challenge.

The organisation must operate independently from the public sector or other corporate interests such as part or whole ownership by other companies with different interests.

The organisation reinvests or gives away 50% or more of any annual profits made towards achieving the social purpose.

The organisation obtains 50% or more of its income from trade.

The organisation is actively working towards and achieving the set social objectives, monitoring, evaluating and setting new targets.

The organisation is transparent about their purpose and activities through a social impact report​​ (published within the last 12 months) with outcomes delivered for a minimum of 12 month period.

Unincorporated organisations and start-up organisations (<24 months) are not eligible.


Social Enterprise

An organisation with a primarily social purpose, rather than being driven by the need to maximise profit for shareholders and owners. They reinvest or donate at least half of their profits to support the community in overcoming a need or a challenge.

Name of the female founder(s), co-founder(s) or CEO.

The company must have an active founder, co-founder or CEO that is female.

The company must notify ethy if its leadership member is no longer part of the company.

Female Led

The company has an active female founder, co-founder or CEO.

Specification of the components of packaging which are recycled.

Information on where the recycled materials are sourced from, e.g. ocean plastic, post consumer waste, etc.

Supporting evidence in the form of a letter from the recycling manufacturer or alike.

Minimum 51% of the brand’s primary product packaging has been made from recycled materials.

Minimum 96% of the packaging material is recycled.

Applies to primary packaging only. This is the packaging in direct contact with the product itself.

Recycled Packaging

Significant amount of primary product packaging is made from recycled materials (minimum 96%) that have been recovered, reprocessed and converted into new materials.

Clean Planet

Full list of materials used for the recyclable primary and secondary packaging.

At least one picture for each component of primary and secondary product packaging (exclude variations) with recyclability symbols displayed on the packaging.


Minimum 75% of the brand’s primary and secondary product packaging in total can be recycled through standard kerbside collection

A product packaging is considered recyclable if a minimum 96% of the packaging material can be recycled through standard kerbside collection.

Recycling symbols (by icons or words) must be displayed clearly on the packaging that can be recycled (excluding glass).


Recyclable Packaging

Significant amount of the brands primary and secondary product packaging can be recycled through standard kerbside collection.

Certification or documentation from a relevant organisation to demonstrate compliance with the above standard. E.g. OK compost HOME; Europe: prEN 17427 (2020) - Packaging.

Substantial percentage ( 51%+) of a brand's packaging or products must meet the home compostable criteria.

Home compostable materials undergo 90% degradation after 12 months at ambient temperature, in the presence of microorganisms and oxygen, in a domestic composting unit.

Home Compostable

The brand manufactures or sells products or packaging that are home compostable, meaning these materials will compost into soil at lower temperatures. Therefore these products or packaging are suitable for the compost heap at people’s homes.

Documentation demonstrating compliance with standards set out in EN 13432

Substantial percentage (51%+) of a brand's packaging must meet the industrially compostable criteria.

Materials undergo at least 90% biodegradation within 6 months in an industrial facility in the presence of oxygen, microorganisms and high temperatures (50–60°C).

Industrially Compostable

The brand manufactures or sells products or packaging that are industrially compostable, meaning these materials will degrade in an industrial compost environment.

Explanation of the on-site composting process.

Compost use and location distributed to.


Compostable food, garden, packaging or other waste generated on site will be processed with an on-site composter and used locally, creating a circular on-site system.

Typically this requires staff who manage the composter as part of their duties, as well as outdoor space and a use for the compost within the grounds or distributed within the local community.


On-Site Composting

The company ensures food and packaging waste generated is processed with an on-site composter and used locally, creating a circular on-site system.

List of upcycled ingredients, materials or components used in specified upcycled products.

Disclosure of the percentage of materials, ingredients or components that would have otherwise been discarded.

Declaration of how the waste material is sourced and upcycled into the product(s).

The company's upcycled products must help prevent a significant and quantifiable amount of waste.

At least 15% of the company's product range comprise upcycled material, ingredients or components.

Upcycled Products

The company's products contain materials, ingredients or components that would have otherwise gone to waste.

A description of the main initiative and other initiative(s), a breakdown of how the brand prevents food from being wasted.

Data on the amount of waste diverted from landfill on a monthly or annual basis as a result of the initiative.

The brand must engage in one or more processes that help prevent food waste, either in its product, supply chain, method of production or both.

Products that are designed or made to prevent food waste are eligible. This includes innovative solutions such as engineering product packaging to prolong the life of food or alike.

Companies that facilitate or engage in food redistribution initiatives on an ongoing basis are eligible.

The food waste prevention initiative must be in practice at the time of application and also operative on an ongoing basis (min. 13 months from date of accreditation application) or whilst the product designed to prevent food waste is on sale.

The company must not send surplus food and food waste to landfill.

Composting surplus food waste as the main initiative or process is not eligible for a ‘Fights Food Waste’ trust mark.
