Our Standards
ethy's framework takes a deep dive into six core paths which represent the most pressing sustainability challenges, and offer the widest opportunities to have a positive impact on people, animals and the planet. These are the paths leading us towards a sustainable future.
Circular Economy
The brand has implemented a circular business model that is designed to keep products and materials in use to reduce the amount of waste and pollution created.
Criteria
- The brand has implemented a circular business model that is designed to keep products and materials in use to reduce the amount of waste and pollution created. This can be a full business model or within a part of your operations e.g. closed loop supply chain with collection service; service for consumers to return and reuse of those materials, etc.
- The activities are planned to be ongoing long-term, or at least minimum of next 12 months.
Accepted Proof
- Detailed breakdown of how the brand practises a circular economy model.
Sustainable Development Goals
The United Nations Sustainable Development Goals are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity by 2030. Through achieving this ethy trust mark, brands also demonstrate contribution towards the following goals.
