Baby clothing rental
Baby clothing rental

SuperLooper is the multi-award-winning baby clothing rental service, helping parents simultaneously reduce waste and save money by renting pre-loved baby clothes. With babies outgrowing eight clothing sizes in their first two years, baby clothes create a huge amount of waste. SuperLooper offers a cost-effective way to reduce this waste - from £25 per month you’ll receive between 15-30 items of super-cute items to use and return as you wish. Here's how it works:

  1. Pick from two subscription plan options: 'My Choice' or ‘Choose For Me’.
  2. Complete the user-friendly, fun style preferences questionnaire.
  3. Outline the type of clothes you want for that order.
  4. SuperLooper will do the rest - hand-picking a selection of clothes curated just for you!

SuperLooper has been awarded ethy verification for its commitment towards responsible resource usage & production and thriving communities. The business is driving the circular economy within baby/kid's fashion by keeping clothing in use and out of landfill. Through Brighton & Hove's Living Wage Campaign, SuperLooper is committed to paying all employees a living wage.

Verified sustainability claims

SuperLooper is taking action for a more sustainable future. The following claims have been proof-backed and verified through ethy, represented by its unique Impact Hive.

Sustainable Development Goals

Through achieving ethy verification, SuperLooper demonstrates contribution towards the following Global Goals.

United Nations Sustainable Development Goals

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