SuperLooper is the multi-award-winning baby clothing rental service, helping parents simultaneously reduce waste and save money by renting pre-loved baby clothes. With babies outgrowing eight clothing sizes in their first two years, baby clothes create a huge amount of waste. SuperLooper offers a cost-effective way to reduce this waste - from £25 per month you’ll receive between 15-30 items of super-cute items to use and return as you wish. Here's how it works:
- Pick from two subscription plan options: 'My Choice' or ‘Choose For Me’.
- Complete the user-friendly, fun style preferences questionnaire.
- Outline the type of clothes you want for that order.
- SuperLooper will do the rest - hand-picking a selection of clothes curated just for you!
SuperLooper has been awarded ethy verification for its commitment towards responsible resource usage & production and thriving communities. The business is driving the circular economy within baby/kid's fashion by keeping clothing in use and out of landfill. Through Brighton & Hove's Living Wage Campaign, SuperLooper is committed to paying all employees a living wage.
Guides featuring SuperLooper
Learn more about SuperLooper by reading our how-to guides and tips to living more sustainably.
Fashion & Beauty
Say Goodbye to Wasteful Baby Clothes: A Guide to SuperLooper's Sustainable Rental Service
Verified sustainability claims
SuperLooper is taking action for a more sustainable future. The following claims have been proof-backed and verified through ethy, represented by its unique Impact Hive.