ethy’s Female Led Standard
Our ecolabel highlights those brands that have a female leader at the helm of their business. These brands are contributing towards the UK's national gender equality targets: Increase the number of female entrepreneurs by half by 2030 and close the gender pay gap.
For brands to achieve the Female Led ecolabel they must have either:
- An active founder
- An active co-founder
- Or an active CEO who is female
With International Women’s Day this month, let's create more awareness for these inspiring female leaders working hard to make the world a better place!
SuperLooper is a multi-award-winning baby clothing rental service that helps parents simultaneously reduce waste and save money by renting pre-loved baby clothes. Superlooper offers an affordable and accessible solution to this problem.
Founder Jenny says: "Being a female leader has been an amazing journey. It took me a few years to be able to even accept the title, but now I find it a satisfying role that fills every day with purpose!"
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House Of Margaux
House of Margaux is an award-winning baby, toddler and big kids' clothing brand with ethics and sustainability at its core. Challenging the unsustainable practices of fast fashion, every item is hand cut and hand sewn using environmentally considerate fabrics, such as organic cotton and bamboo. House of Margaux's unisex collections never compromise on quality, made for handing down and reusing amongst family and friends.
Inclusev Cosmetics shows us a great example of how the future can be reimagined and then brought to life today, to provide us with a better way of creating and consuming products.
Inclusev is a 100% vegan and genderless beauty brand that makes powder-based toiletries that are low on water use and plastic consumption. All products are made here in the UK, and can be recycled through kerbside collection 👏🏻
The Name Label Company
The Name Label Company does exactly what it says, making a wide variety of personalised stick-on and iron-on labels for clothes and school stationery. It measures and monitors its carbon footprint, and uses Gold Standard-certified offsets. It also swapped out plastic and bubble wrap for paper bags and recyclable starch packaging pellets and returns all of its packaging to its manufacturing partners.
House of Katran
House of Katran is an impact-driven textile brand that repurposes family heirlooms and factory- as well as post-consumer waste into modern-functional clothing. Their products are beautifully timeless and inclusive with a one-size fits all ethos to help you ‘look good and feel good’.
The founder Sonal says: "For me, a female leader is no different from being a leader. Good leadership is purpose-driven, empathetic and helps empower all - customers, colleagues, employees and community alike."
Handmade Stories' mission is to help communities underserved by society have a better future. Working with women in rural communities they empower skilled artisans to offer beautiful, quality clothing and jewellery made using traditional Andean techniques.
Founder, Elena says: “Working with underprivileged women inspires me every day and reminds me how incredibly strong women inherently are. We don't need to be empowered, we're powerful already."
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Wild Rising Skincare
Devon-based Wild Rising Skincare believes in the healing power of plants for mind, body and soul. Its range of natural bath soaks, body oils, cleansers, serums and masks are handmade in small batches from the finest wildcrafted, organic cold-pressed herbs and ingredients, formulated to help everybody get in touch with their naturally wild spirit.
The female-led business has also earned an ethy trust mark for its support for a number of local charities, including Rowcroft Hospice and the Patchwork House Women's Centre.
Socko sells luxurious, unisex socks made from upcycled materials that go the distance. Each pair of socks comes with a swatch of yarn and a darning needle, as well as a three-step darning guide, so customers can extend the life of their socks for as long as possible. UK-based Socko is a member of the First Mile initiative, so customers can return socks for recycling when they’re finally beyond repair.
The company also volunteers at repair cafes to promote its repair and reuse mission among its local community.
Dear Green is an ethical coffee roastery based in Glasgow providing top-quality speciality-grade coffee with all of its coffee packaging being recyclable and half of it even home compostable.
Dear Green is led by a mission to help their community and donate 2% of their revenue to a variety of causes, including Scottish homeless charity Social Bite, community garden project Green Heart Growers, The Women’s Fund for Scotland, Ethiopian non-profit Girls Gotta Run, and World Coffee Research, which works to ensure a sustainable future for coffee and its growers.
Morena is a mission-led sustainable luxury street-wear brand driving values of fairness, inclusivity and empowerment for women of colour. Inspired by her South African-Indian grandmother who grew up during the apartheid, founder Rosanna Connolly is using the brand as a means to amplify the voices of garment workers, 80% of which are women of colour.
They use 100% recycled materials and made in the UK. Read more about her story from an interview with Rosanna here.
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