Lucy & Sam | ethy
Lucy & Sam


Lucy & Sam

Lucy & Sam

The whole ethos of Lucy & Sam - an organic baby & toddler clothing brand - is built on happy parents, babies and planet. They're a small family run brand from South London, renowned for their story-led prints that are captured and shaped on beautifully soft organic cotton. Lucy & Sam's goal is to offer high quality, unisex baby & toddler clothing that is both sustainably made and fabulously fun.

From babygrows and playsuits to toddler's tops & tees, Lucy & Sam manufacture all of their clothing with the environment in mind. Not only do they exclusively use 100% GOTS certified cotton, they also use natural dyes that are free from harmful chemicals. Garments are packaged 100% plastic-free and are packed in recycled paper bags. ♻️

To further increase their positive impact, Lucy & Sam partner with Verdn to attach impact pledges to the products they sell. With each sale, Lucy & Sam support particular environmental initiatives such as tree planting and ocean clean-up projects.

Accredited ethyBadges

Organic ethyBadge


Reduced Plastic ethyBadge


Living Wage ethyBadge


Carbon Conscious ethyBadge


Not yet on ethy?Download the app now.