Genes' mission is to offer long-lasting knit garments that promote slow fashion and responsible consumption while raising awareness of sustainable practices and their impact on the environment. As a Peruvian brand based in Lima, they are dedicated to creating high-quality pieces using only natural fibers to ensure durability and minimise their ecological footprint.
Inspired by nature and art, each garment from Genes is thoughtfully designed, incorporating colors, fluidity, spaces, and shapes that captivate the senses. They believe in the power of versatility and visual experiences, and their collections reflect these values.
Genes has been awarded ethy verification for their commitment to a clean planet, thriving communities, and animal welfare & biodiversity. The brand's dedication to a clean planet is demonstrated through various ecolabels, such as Plastic Free Products, Industrially Compostable Range, and Over 95% Recyclable Packaging, highlighting their commitment to more sustainable packaging solutions. Additionally, they have received the ethy's 100% Vegan ecolabel, signifying their exclusive use of plant-based materials across all garments.
Get 10% off using the discount code "ETHY10" on their website.
Verified sustainability claims
Genes is taking action for a more sustainable future. The following claims have been proof-backed and verified through ethy, represented by its unique Impact Hive.