Press & Media

Wednesday 2nd November 2022: Neem London, a low-emission menswear brand founded by brothers Nick and Ian Reed, is the latest brand to become accredited by ethy and feature on ethy’s popular ethical shopping app. Their collection of T-Shirts, over shirts, collared shirts and polos are manufactured using a range of materials, carefully selected by Neem for their low CO2 footprint.

Neem London's mission is to make the lowest-emitting yet stylish shirt in the world. Fashion accounts for around 10% of global carbon emissions, and Neem London exists to redefine the carbon-intensive industry for more sustainable menswear clothing that doesn't compromise on quality or style. This means long-lasting clothing that offers a great fit and uses fabrics that feel good against the skin.

Neem London founder Nick Reed says: "Here at Neem we are extremely excited about joining the ethy family. Their values of living in a more environmentally-considered lifestyle align with everything we’re trying to do with low emissions menswear and our quest to make the lowest emitting shirt in the world."

Brands passing the ethy audit in up to 35 environmental, social, and sustainable initiatives can use ethy's hexagonal trust mark icons on the packaging, digital media, and advertising. Multiple category trust marks build into an impactful visual Impact Hive that customers can quickly identify to differentiate the most conscientious brands.

Callum Miller, CEO of ethy, said: “We are thrilled to welcome Neem London to the ethy family of the world’s most ethical and sustainable brands. With fashion making creating a disproportionate impact on carbon emissions, the textiles and clothing industries are slowly changing to a more sustainable future, led by brands such as Neem London. Having undertaken our audit and accreditation process, customers can be sure that the brand's claims for their environmental policies have been fully validated.”

The ethy app has seen explosive growth since its launch, giving sustainable shoppers a comprehensive platform to find the best in ethical goods and services, alongside tips, guides, and information on living more sustainably. The easy-to-use ethy app directly addresses findings of a recent Deloitte survey suggesting 41% of UK adults are reluctant to adopt a more sustainable lifestyle due to it being 'too complicated’ or 'difficult to do'.

"Our mission is to empower both businesses, brands and consumers to act for a more sustainable future," says Callum Miller, CEO and founder of ethy.

"From significantly lowering the cost of audit and accreditation, so even the smallest start-up consumer brands can prove their values, to delivering a free-to-use app packed with information on environmentally friendly shopping, ethy is championing a brighter, greener, more sustainable future for everyone."

From zero-waste stores to vegan cafes, cosmetics, food & drink, electrical goods and fashion, over 100 brands have already undergone ethy audit and accreditation. They can now stand by their claims with ethy trust mark logos on their websites, marketing, and packaging, giving shoppers trust in their sustainable claims. The 2020 Compare Ethics Report showed that 83% of consumers would be more likely to trust a product's sustainability claim if it had been verified by a third party.

For more information on ethy, interview with CEO Callum Miller or for comment on any sustainable shopping topics, please get in touch with the team at Quick Brown Fox: hello@quickbrownfoxpr.com

Download ethy on the App Store here and the Google Play store here.

ENDS

Editors notes

Formed in 2020, ethy set out to give all consumer brands the chance to prove their ethical and sustainable credentials by significantly lowering the cost of verifying their green claims while offering consumers a simpler way to recognise and shop for the most conscientious brands. In line with UN Sustainable Development Goals and partnered with organisations such Carbon Neutral Britain, WWF and the Association of Sustainability Practitioners (ASP) ethy is championing sustainable shopping through bright, visual ethy trust marks and a consumer app highlighting the best ethical brands.