Press & Media
Media Kit
Thank you for your interest in ethy. Here you can find photos and copy that will help you share our story.
About ethy
ethy empowers brands and consumers to act for a more sustainable future.
Founded in 2020, ethy works with brands to build their sustainability story around the UN Sustainable Development Goals through ethy verification and consumer-friendly ecolabels.
ethy provides certification, a sustainability profile and a set of clear ecolabels to use on websites, products and marketing, so consumers can easily see what brands are doing on sustainability and climate change. And brands can gain clear validation on their sustainability claims to create transparent, trusted relationships with their customers while taking a stance against greenwashing.
ethy’s sustainability standards are developed in partnership with industry leaders such as ClimatePartner, Edinburgh Innovations, Carbon Neutral Britain, Ecologi.
ethy are a diverse team of agile technology specialists, sustainability experts, and friendly client services champions that operate across various sectors, including travel, retail, health and beauty, wellness, food, drink, and fashion. ethy’s bespoke assessment and certification software and communications solutions help increase the effectiveness of client communications, reputation and reduce churn.
Having recently been called by the Financial Times as ‘living’ ethy’s consumer platform includes a ‘free-to-download and beautifully designed app’ to help ethy’s clients improve their brand awareness among the 10 000+ conscious shoppers across the UK.
To learn more visit: ethy website, LinkedIn and Instagram.
Our Purpose
Empower brands and consumers to act for a more sustainable future.
Contact us
For everything else, please see FAQs for Brands, FAQs for Affiliates or FAQs for App Users , or email us at marketing@ethy.co.uk.
Founders
The ethy team was brought together during a global pandemic with the goal of helping to build a sustainable future.
Brand and Trademark Usage Guidelines
If you use any of our assets, please ensure you follow our brand guidelines.
ethy Verified Mark
ethy Verification Mark with Tagline
This is the mark provided to ethy verified brands.
Primary Logo
Our primary logo combines our trademark, a tick within the 'e' to represent accreditation and a leaf for sustainability, with our wordmark. Wherever possible, we aim to use the primary logo in our brand's green colour or the optically adjusted inverted logo in white.
Monotone Logo
When our primary or full-colour logos aren’t an option, use the monotone logo that provides the most contrast.
Lifestyle Imagery
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