“The verification process and badge has enabled me to show my customer base that I truly am working towards a more sustainable business model. People fear being greenwashed constantly and I believe we can all work together to ensure our businesses are as transparent as possible”
Emma Clough, Founder - Eco Em's Gifts
About Eco Em’s Gifts
Eco Em's mission is to make environmentally considerate alternatives more accessible, helping you to create a skincare routine that is both kind to the planet and your skin. Stocking a carefully selected collection of Green Gift Sets and personal care products, Eco Em champions a low-waste, plastic-free and vegan-friendly approach to skincare and gifting. Their Green Gift Sets offer a great and convenient way to gift consciously while encouraging friends and family to live less wastefully.
Eco Em's Journey to Discovering ethy's Solution
Eco Em's Gifts, a passionate advocate for sustainability, sought a solution to create brand awareness and demonstrate their commitment to a more sustainable business model. Their search led them to ethy, an innovative platform that offers independent verification and communications tools to showcase sustainable practices. This case study explores how Eco Em’s Gifts integrated ethy into their marketing strategy, leveraging its features to build transparency, gain customer trust, and promote their sustainability initiatives.
The challenges Eco Em faced
- A way to establish their brand as a trusted source of sustainable products and services.
- A way to assure customers of their genuine sustainability efforts, not mere marketing tactics.
- A way to rigorously assess their business practices and identify areas for improvement.
Integrating ethy into Eco Em to overcome these challenges
Overcoming Greenwashing Concerns ethy's verification process provided Eco Em with a robust authentication system that validated their sustainability practices. This allowed them to differentiate themselves from businesses that engage in greenwashing, giving them confidence to talk about their claims, whilst reassuring their customers with third-party validation.
Raising Brand Profile By becoming ethy verified, Eco Em gained access to ethy's communication tools. They've featured in ethy guides promoted to over 10,000 conscious consumers and embedded the Impact Hive Widget on their website, enabling to showcase their credentials on their homepage and at point of sale.
Identifying Sustainability Improvements The onboarding process prompted Eco Em to evaluate their business practices comprehensively. Through ethy's guidance and resources, they were able to identify areas they could work on to, ensure a more holistic approach sustainability initiatives and creating a roadmap to meet new standards.
Through their partnership with ethy, Eco Em successfully integrated sustainability into their marketing strategy.
ethy's embeddable widgets and verification process helped Eco Em's Gifts build brand awareness, establish credibility, and engage their target audience.
By addressing greenwashing concerns and identifying overlooked sustainability aspects, Eco Em's Gifts demonstrated their commitment to transparency and inspired sustainable change within their community.
The positive results achieved by Eco Em highlights the benefits of incorporating ethy into marketing strategies for businesses focused on sustainability.
- Enhanced brand credibility
- Increased customer engagement
- Increased website conversions
- Improved transparency
- Positive environmental impact
- Inspiring change in their community
- Compliant sustainability communications with UK regulations