CosyPanda, a brand known for its premium hot water bottles and covers, is on a mission to ensure their products contribute to a more sustainable future. The story of CosyPanda began with the realisation that the humble hot water bottle has been a cherished staple in many households, providing warmth and comfort during cold winter nights and relief from body aches.
As energy bills soared to new heights and the environmental impact of central heating became evident, CosyPanda embarked on a mission to upgrade traditional hot water bottles and covers. Their vision was clear: to create products that not only look and feel great but also outperform others by retaining warmth for longer periods.
Bridging the gap in sustainability awareness
CosyPanda recognised that while their hot water bottles are an environmentally responsible choice, it might not always be readily apparent to consumers, given the nature of the product. Unlike larger corporations in the sustainability sector, hot water bottles may not inherently convey eco-friendliness to consumers, making ethy a valuable ally in bridging this awareness gap.
CosyPanda's founder discovered ethy while exploring avenues to authenticate their sustainability endeavours. Initial considerations of pursuing a B Corp certification were marred by cost and complexity, which seemed less practical for a startup like CosyPanda. However, ethy presented a viable solution to effectively communicate their commitment to sustainability to consumers.
Ethy's user-friendly eco-labels provided CosyPanda with an accessible means to present their environmental dedication without the burden of extensive expenses and time-consuming processes. They noted that ethy's application process was notably more manageable, enabling them to highlight their sustainability initiatives and align their brand with environmentally conscious values effectively.
Embedding ethy widgets on home and product pages
To enhance transparency and credibility, CosyPanda strategically employs ethy's embeddable widgets. The ethy widget displays their sustainability achievements prominently on their homepage, ensuring that website visitors immediately recognise their commitment to sustainability.
Recent research suggests that incorporating ecolabels on product pages can significantly boost conversion rates, and CosyPanda has capitalised on this insight. They recently added ethy labels to their product pages, making it clear to potential customers that their products align with sustainable practices. By doing so, they not only build trust but also increase the likelihood of converting eco-conscious buyers.
Sustainability is a journey
In its continued journey toward sustainability, CosyPanda recently shifted from compostable to recyclable cardboard packaging. This move aims to address the issue of compostable materials often ending up in landfill due to limited composting access for consumers. Furthermore, this simplifies recycling for customers and reduces the environmental impact of waste. To communicate their commitment to waste reduction and effective recycling, CosyPanda has now applied for a new ethy ecolabel, 95%+ Recyclable Packaging.
Incorporating ethy verification onto packaging
CosyPanda's transition from compostable packaging to recyclable cardboard packaging is accompanied by a strategic branding move. Printing their ethy verified mark and ecolabels directly on their packaging enables them to showcase their sustainability initiatives and earn the trust of environmentally conscious consumers.
Recent research from McKinsey highlights that companies using independent ESG (Environmental, Social, and Governance) labels on their products tend to grow 36% faster than those that don't.
CosyPanda recognises the significance of leveraging this trend to stand out in the market. Displaying their ethy ecolabels in a visual way to consumers, not only reflects their environmental commitment, but also positions them as a brand that's actively contributing to creating a sustainable future.
CosyPanda's story represents a powerful combination of sustainability and the strategic use of ethy labels to enhance market visibility, credibility, and trust. By partnering with ethy, they've not only quantified their sustainability efforts but also set themselves apart in a market that values environmental responsibility. In the ever-evolving landscape of conscious consumerism, CosyPanda stands ready to make a difference, and ethy is by their side to help them on their journey to a more sustainable future.
"We started using ethy as we wanted a solution for better authenticating our sustainable credentials to our customers in an efficient and beautiful way. The setup was simple and clear and I really like how sharp the widgets look on our website. Bravo team Ethy!”
Frederick Winterbotham, Founder, CosyPanda