Meet the team | ethy

Meet the team

The ethy team was brought together during a global pandemic with the goal of helping to build a greener and cleaner future.

  • Callum Miller

    Callum Miller

    CEO & Co-Founder

    I began ethy knowing that innovative technology has the potential to solve the world's biggest problems. Where we choose to spend our money has a tangible impact on the environment and society. By bringing ethical consumerism into the mainstream we can harness our collective power and shape a better future for us all.

  • Jack Gardner

    Jack Gardner

    CTO & Co-Founder

    As a developer, I like solving problems. Currently there is no bigger problem than the climate crisis, and we know that if everybody can contribute a little then over time it will add up to a lot! So the question is, how can we help you contribute in the easiest way possible? By enabling you to see how your spending aligns with ethical practices derived from the United Nation’s Sustainable Development Goals, I hope that it will be easier for you to support businesses who care about the same things you do.

  • Kaisa Kangro

    Kaisa Kangro

    Co-Founder, Head of Sustainability & Marketing

    I desire to see sustainability becoming the normal and believe people are ready for it. The New World we have entered, where climate is changing dramatically due to human impact and biodiversity declining and with severe impact on people everywhere, we need more rapid action & leadership.

    Making, selling & buying things accounts for more than a third of all global greenhouse gas emissions. We must ensure that ethical businesses and innovative products succeed and the unsustainable gets replaced, re-designed, re-purposed. As a marketing professional, I have seen first hand the immense power of consumer demand and the speed of its impact. Therefore, we all have the key to change in our hands, and ethy provides a doorway into that new reality: a new level of transparency empowering consumers to shop sustainably and ethical businesses to stand out.

  • Matthew Sochor

    Matthew Sochor

    Business Engagement Manager

    Sustainability is really important to me. I believe that everyone can make small changes in their day to day life that will cause less and less damage to the Earth. I joined ethy to promote those amazing ethical and sustainable businesses that are making a positive impact to the environment and to inform others on how they can become more sustainable. By working previously with environmentally friendly energy and product companies I've been able to see how much an impact we can all have when we work together.

  • Rachel England

    Rachel England

    Sustainability Writer

    We all have a responsibility to lead greener lives, but this doesn't have to involve big sacrifices. This is why I'm so passionate about communicating sustainability - I truly believe that it's possible to make a big difference with small changes. ethy is a great solutions-orientated platform that makes it easy for consumers to make smart, sustainable choices, and for businesses to play a meaningful role in a creating a sustainable future that works for everyone. I'm so proud of what we've achieved already and excited to be a part of what happens next.

  • Evelin Eilmess

    Evelin Eilmess

    Social Media Designer

    As a designer, I'm always challenging myself on how can I deliver on the best way to communicate value to a given audience. It means a lot for me personally if this value has an important and ethical message for our sustainable life. I'm happy to work with an environmentally friendly brand like ethy and make a positive impact on the Earth's future.

  • Ranya Dool

    Ranya Dool

    Business Engagement Assistant

    ethy not only caters to businesses and consumers but is part of global change. To be a part of this process is exciting as I get to be of service to people and the world in which we live in. Helping come up with new ways to help push for positive change is rewarding and fulfilling!

  • Anna Cray

    Anna Cray

    Marketing Assistant

    I am excited to be part of the ethy team and admire all the work that's been done. I wanted to work for a company whose values aligned with my own because I care about looking after the planet, raising awareness around sustainable living and making it more accessible. I look forward to the rest of our journey and seeing the impact of our work.

  • Lawrie Miller

    Lawrie Miller

    Visual Identity & Branding

    I think for many of us it's too easy to prioritise convenience over the implications of our consumer choices. ethy is tackling this head on by making it easy for us all to engage with ethical consumerism, no matter what demographic you fall into or your daily routine. The ethy journey has been genuinely incredible so far and I cannot wait to see the impact it can have as it develops.

Does your brand take sustainability seriously?

Be on the right side of history. Discover our sustainability accreditation and communication solutions for responsible brands.

Does your brand take sustainability seriously?