Meet ethy’s mission-driven team

I founded ethy to help businesses that actually follow through on their sustainability commitments stand out from those who simply say they do. At the same time, I wanted to give companies of all shapes and sizes, especially SMEs, a way to overcome the barriers of conventional certification. For me, it’s about making responsible business more achievable for every business.

What I love most about ethy is seeing it inspire businesses to take the next step and achieve new ecolabels. ethy is challenging the traditional form of 'certification' by giving SMEs one platform to get validation across everything they do, and then helping them share it in a way that actually connects with their customers.

I’m Alex, a social media strategist who loves helping purpose-driven brands grow in a clear, authentic way. I’ve spent nine years working with businesses that care about quality, sustainability, and community, creating simple, effective strategies that help them connect with people who value the same things. I focus on keeping social media easy to understand, enjoyable to manage, and genuinely impactful for the brands I support. I wanted to work with ethy because sustainability is something I care deeply about. I’m vegan, I value kindness toward all beings, and I believe that if everyone contributes even a little, we can keep this planet thriving for future generations. ethy’s mission speaks to my values, and I’m excited to support a company that makes conscious, responsible living easier for everyone.

I’m an experienced full stack developer and solutions architect with a passion for building robust, scalable software. I enjoy solving complex technical problems, collaborating closely within teams, and delivering reliable, high-quality products. Throughout my career I’ve supported startups and growing teams in designing, building, and scaling web applications.

I help brands navigate the verification process and then leverage our ecolabels and marketing toolkit to connect with responsible shoppers as effectively as possible. As someone who cares deeply about the brands I buy from, I know how hard it can be to separate genuine impact from greenwashing. I love turning complex claims into clear, credible signposts that people can trust, and I enjoy digging into the details and spotting opportunities for improvement. The best part of my role is helping brands showcase their progress with transparency and credibility.