Meet ethy’s mission-driven team

I began ethy knowing that innovative technology has the potential to solve the world's biggest problems. Where we choose to spend our money has a tangible impact on the environment and society. By bringing ethical consumerism into the mainstream we can harness our collective power and shape a better future for us all.

As a developer, I like solving problems. Currently there is no bigger problem than the climate crisis, and we know that if everybody can contribute a little then over time it will add up to a lot! So the question is, how can we help you contribute in the easiest way possible? By enabling you to see how your spending aligns with ethical practices derived from the United Nation’s Sustainable Development Goals, I hope that it will be easier for you to support businesses who care about the same things you do.

I desire to see sustainability becoming the normal and believe people are ready for it. The New World we have entered, where climate is changing dramatically due to human impact and biodiversity declining and with severe impact on people everywhere, we need more rapid action & leadership.

Making, selling & buying things accounts for more than a third of all global greenhouse gas emissions. We must ensure that ethical businesses and innovative products succeed and the unsustainable gets replaced, re-designed, re-purposed. As a marketing professional, I have seen first hand the immense power of consumer demand and the speed of its impact. Therefore, we all have the key to change in our hands, and ethy provides a doorway into that new reality: a new level of transparency empowering consumers to shop sustainably and ethical businesses to stand out.

Sustainability is really important to me. I believe that everyone can make small changes in their day to day life that will cause less and less damage to the Earth. I joined ethy to promote those amazing ethical and sustainable businesses that are making a positive impact to the environment and to inform others on how they can become more sustainable. By working previously with environmentally friendly energy and product companies I've been able to see how much an impact we can all have when we work together.

For as long as I can remember, I've been a passionate advocate for animal rights, social justice and protecting our planet from negative human impact. However, when trying to make the most ethical choices, I've often been disillusioned with the lack of transparency and frustrated with the minefield of contradictory claims made by businesses.

So when I came across ethy, I was blown away by how their innovative approach is completely redefining the standards of sustainability, empowering consumers to make the most sustainable choices possible and I instantly knew it was something I had to be part of!

With 18 years of experience working with mission-driven companies, I bring a wealth of knowledge, passion and expertise to my role as Head of Sales. I approach relationships with clients as I do all aspects of my life; with empathy, integrity and logic and am always ready to provide guidance and support to organisations looking to become more sustainable. I'm thrilled to be part of this mission and excited to help businesses make the most positive impact on our planet.

Studying for my undergraduate degree in Environmental Science fuelled my aspirations to pursue a career focused on protecting the diversity of nature by creating a more sustainable world. Every animal lost makes the world a less interesting place and I am excited to be working with ethy in their mission to help businesses adopt sustainable practices for the long term.

ethy not only caters to businesses and consumers but is part of global change. To be a part of this process is exciting as I get to be of service to people and the world in which we live in. Helping come up with new ways to help push for positive change is rewarding and fulfilling!

We all have a responsibility to lead greener lives, but this doesn't have to involve big sacrifices. This is why I'm so passionate about communicating sustainability - I truly believe that it's possible to make a big difference with small changes. ethy is a great solutions-orientated platform that makes it easy for consumers to make smart, sustainable choices, and for businesses to play a meaningful role in a creating a sustainable future that works for everyone. I'm so proud of what we've achieved already and excited to be a part of what happens next.

Driven by a desire to make a positive impact on the world, I am a passionate sustainability advocate and grateful to be part of such an amazing team and organization. I believe that sustainability is not just a responsibility but also an opportunity for businesses to thrive. I am committed to helping businesses understand the benefits of sustainability and to guide them towards making meaningful progress towards their sustainability goals.

Serial entrepreneur and investor.

Partner at Haines Watts, Chartered Accountants and Business Advisors.