The ethy team was brought together during a global pandemic with the goal of helping to build a greener and cleaner future.
I began ethy knowing that innovative technology has the potential to solve the world's biggest problems. Where we choose to spend our money has a tangible impact on the environment and society. By bringing ethical consumerism into the mainstream we can harness our collective power and shape a better future for us all.
As a developer, I like solving problems. Currently there is no bigger problem than the climate crisis, and we know that if everybody can contribute a little then over time it will add up to a lot! So the question is, how can we help you contribute in the easiest way possible? By enabling you to see how your spending aligns with ethical practices derived from the United Nation’s Sustainable Development Goals, I hope that it will be easier for you to support businesses who care about the same things you do.
I desire to see sustainability becoming the normal and believe people are ready for it. The New World we have entered, where climate is changing dramatically due to human impact and biodiversity declining and with severe impact on people everywhere, we need more rapid action & leadership.
Making, selling & buying things accounts for more than a third of all global greenhouse gas emissions. We must ensure that ethical businesses and innovative products succeed and the unsustainable gets replaced, re-designed, re-purposed. As a marketing professional, I have seen first hand the immense power of consumer demand and the speed of its impact. Therefore, we all have the key to change in our hands, and ethy provides a doorway into that new reality: a new level of transparency empowering consumers to shop sustainably and ethical businesses to stand out.
I think for many of us it's too easy to prioritise convenience over the implications of our consumer choices. ethy is tackling this head on by making it easy for us all to engage with ethical consumerism, no matter what demographic you fall into or your daily routine. The ethy journey has been genuinely incredible so far and I cannot wait to see the impact it can have as it develops.