Shop Sustainably with Accredited Brands

At ethy, we want to bring responsible shoppers and brands together to shape a more sustainable future for everyone. This all starts with communication and understanding how we, as individuals, approach sustainability in our daily lives. So we took to the streets of London to find out whether shoppers consider sustainability when making buying decisions, among other important topics.

Since the late 1980s, Fairtrade has been working to ensure a fair deal for farmers and workers around the world. Under the system, producers of everything from coffee and flowers to makeup and clothing are guaranteed workers’ rights, safer working conditions and fairer pay. This in turn leads to wider positive change, such as developing women in leadership and investing in climate-friendly farming techniques.