Sustainability matters to UK travelers now more than ever. Recent research shows that a vast majority of British travelers say they want to travel more sustainably, with around 93% expressing interest in sustainable travel options when planning trips (up significantly over the past decade). However, many travelers are also skeptical of vague “green” claims, with 57% believing that travel brands exaggerate sustainability without evidence.
ethy exists to solve this challenge for travel operators. We provide independent sustainability verification and trusted ecolabels designed specifically for the travel sector, helping companies turn their sustainability efforts into credible, verifiable claims that resonate with today’s travelers.
We support the UK’s leading travel brands, including Kuoni, Explore, Jules Verne, CV Villas and many others, to demonstrate sustainability in a way that builds trust, safeguards reputation, and drives commercial value.
With ethy, travel operators can:
- Prove sustainability claims with independent verification that customers trust
- Stay compliant with advertising and environmental standards like the UK government's Green Claims Code.
- Enhance brand reputation and differentiate from competitors
- Boost bookings by appealing to eco-conscious and discerning travelers
- Streamline sustainability reporting and verification, saving time and resources
ethy is designed to make sustainability transparent, credible, and commercially beneficial, turning what many travelers expect into a strategic advantage for your business.
To help travel operators understand exactly how ethy works in practice, we’ve created a comprehensive guide focused on the travel sector. It explains how travel brands use ethy to verify sustainability, earn recognised ecolabels, and build deeper trust with customers. You can request your free copy using the form on this page.
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