The Quest For Authenticity

Verified Reviews and Sustainability Report
Verified Reviews and Sustainability Report

A recent study by ethy's business solutions partner, Feefo, analysed over 40 million of their verified reviews to discover that consumers are increasingly concerned about sustainability.

As the world’s largest verified buyer reviews platform, Feefo know a thing or two about what consumers really think and what drives them to buy from a brand. In fact, 93% of consumers read reviews before making a purchase. But, did you know that 40% of UK consumers buy from brands that clearly communicate sustainable and ethical practices?

This report delves into:

  • The evolution of brand authenticity.
  • The power of feedback - verified and fake.
  • Sustainability to the modern-day consumer.
  • How to tell your sustainability story.
  • How to get buy-in from the board.

Please visit our partner Feefo page here to download the report.

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