- Over 40% of green claims online are misleading - often by accident!
- The Advertising Standards Authority (ASA) ramped up enforcing compliance in 2023.
- Green claims relate to sustainability, environmental impact and efforts to protect the environment, wildlife and people.
In our guide for brands, we break down the key principles of the Green Claims Code with examples and illustrations, and highlight some of the recent 2023 ASA rulings and updates to the Code.
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