Ecolabel Integration Guide

ethy's ecolabels and communication toolkit have been developed to integrate across all types of marketing channels — both digital and print. In your communication toolkit, you’ll discover twelve distinctive variations for each ecolabel, providing you with a variety of options to suit your brand and type of application.

This insight piece offers examples and inspiration for your marketing team to strategically apply their hard-earned ecolabels. From email signatures to social media content, we explore a range of positions where ecolabels can ensure maximum value across every communication touchpoint.

​​​​Business Email Signatures:

Transform everyday communication into a sustainability statement by adding ecolabels to your business email signatures. This not only reinforces your commitment to responsible practices but also sparks curiosity among recipients. It's an unobtrusive yet effective way to promote sustainability values, potentially leading to fruitful partnerships or collaborations with like-minded stakeholders. Moreover, it's a handy means of engaging your wider team in your sustainability journey and empowering them to shout about their achievements.

Sustainability Impact Reports:

Ecolabels find a natural home in sustainability impact reports, providing a visual summary of a brand's proof-backed achievements. By leveraging these labels in reports, brands can effectively showcase their dedication to environmental and social responsibility clearly and engagingly, making the data more accessible and compelling. Investors, stakeholders, and consumers alike benefit from a quick, visually appealing overview that emphasises the positive impact of a brand's sustainable initiatives. Explore's Annual Report.

Social Media Content:

ethy's ecolabels are the ideal option for social media, where visual appeal is paramount. Embedding ecolabels in social media content instantly communicates your initiatives to a wide audience. Shareable and impactful, your ecolabels turn sustainability achievements into engaging content. They not only attract a conscientious audience but also encourage sharing, creating a ripple effect that amplifies a brand's commitment across diverse online communities.

​​Product Packaging:

For product businesses, incorporating ethy's ecolabels on packaging serves as an instant visual cue for customers, signalling a brand's commitment to sustainability. As customers become increasingly considerate of their environmental footprint, ecolabels on packaging become a powerful differentiator, enhancing brand loyalty and trust. ethy’s ecolabels have been developed to work at scale, down to a 1cm - 1cm size, ensuring clear visibility without occupying excessive packaging real estate.

Brochures:

Integrating ethy assets and ecolabels into brochures enhances the storytelling around your brand's sustainability journey. These visual indicators serve as anchors, guiding readers through the narrative of social and environmental responsibility. In a world saturated with information, ecolabels in brochures act as beacons, directing attention to the aspects that matter most to your audience.

Printed in Offices:

Ecolabels, when printed and used in office spaces, can be a great way to engage teams in your sustainability strategy. See how Alitex have implemented a traffic light system using printed ecolabels in their office above. The ecolabels in grey denote standards they're targeting, which then transition to amber as projects near completion or await approval, before turning green upon completion. This visual approach creates a shared understanding of their progress and achievements.