Declare your organisation’s commitment to responsible marketing practice with The Anti-Greenwash Charter and stamp-out the damage that greenwashing does.
As you continue your journey with ethy, you should become more confident about knowing that you are making claims that can be verified. But do you have the governance in place to ensure, when it comes to communicating these claims, that the messaging around these remains clear and doesn’t run the risk not being inadvertently amended or incorrectly used?
Together, we will create your Green Claims Policy, documenting how the marketing teams intend to communicate the claims, as well as the processes you will put in place to protect the use of those claims or to answer questions about them. Furthermore, signatories of The Anti-Greenwash Charter are monitored by us to ensure there are no empty gestures and the actions support the intentions.
To ensure businesses are able to control the dissemination of their messages across the organisation, you can also sign-up to receive training for your staff around important ESG policies to ensure that messages aren’t changed, amplified or misinterpreted. This step can form a crucial part of your governance.
Join the 60+ organisations that have already declared their intentions and take action today by signing The Anti-Greenwash Charter and adopting a Green Claims Policy to demonstrate your organisation’s commitment to responsible marketing.
With your support, we can limit the negative impact of greenwashing and move towards a truly sustainable future.