Welcome to The QT.

The QT began with a simple question: why should children grow out of cute before they've grown out of childhood? When I couldn't find joyful animal clothing for my son beyond the baby years, I decided to create it myself. Designed in Surrey for children aged 2 to 10, The QT puts hand-painted animal characters on soft organic cotton clothing, for any child who wants to wear them. Because cute isn't just for girls and babies. If I was going to make something new, it had to be kind, both in how it's made and in what happens when it's outgrown. So we design for circularity from the very start. We use 100% organic cotton and think about the smallest details, from cotton sewing thread to corozo buttons, avoiding hidden plastics wherever possible, so that when a piece can finally no longer be worn, it is easier to recycle. Until then, we encourage our community to care for, repair and pass on their favourites. Our clothes are made to be loved, made to last, and made to be passed on. Cute belongs to everyone. Kind to every kind. Petya, Founder of The QT