Boasting Marie Claire's award for Best Sustainable Makeup Brand 2022, Seeds of Colour is all about gorgeous makeup with minimal impact. Using innovative technology, the company extracts pigments from organic fruit and vegetables to create award-winning naturally-coloured cosmetics packed with nutrients and antioxidants.

The company has earned ethy accreditation for its commitment to a clean planet, protecting diversity and animal welfare, thriving communities, responsible resource usage and production, and a stable climate.
By using surplus produce from the British countryside, the female-led company tackles food waste and contributes to a circular economy. It also offsets its carbon impact by planting a mangrove tree in Indonesia for every order placed.
Guides featuring Seeds of Colour
Learn more about Seeds of Colour by reading our how-to guides and tips to living more sustainably.
Verified sustainability claims
Seeds of Colour is taking action for a more sustainable future. The following claims have been proof-backed and verified through ethy, represented by its unique Impact Hive.