Be Kind Beauty aim to transform the world of cosmetics for the good of our planet by making ethical beauty products more accessible for everyone. They offer an extensive selection of cruelty free makeup, skincare, bath and body products from some the most reputable ethical brands out there. With Be Kind alBeauty you can filter by ethical practice, allowing you easy access to Vegan, Palm Oil free and Organic beauty products. You can also shop for over 500 

 and do your bit to tackle plastic pollution.

Be Kind Beauty not only vet each brand before listing them on their site, but they also regularly monitor their featured brands to ensure they maintain cruelty free practices. By doing so, we can rest assured that none of their products are ever tested on animals and adhere to ethical principles. 

Be Kind Beauty take extensive action to operate ethically and care for the planet:
🐇 All products are cruelty free


A tree is planted for every order placed & review left
📦 Packaging is plastic-free with 70% recycled material

So, now is the time to take a stand and make animal testing a thing of the past. Be Kind Beauty are here to help you do this and make cruelty free beauty the new normal!

Be Kind Beauty

Making cruelty-free beauty the new norm

'For every bit of every body' is the ethos of grüum: an inclusive skincare and haircare brand made for everyone, regardless of age, gender or race. Based on Scandinavian ideals, grüum's range of products and formulations are designed for purpose, both in terms of high-performance and consideration for the environment. 

From Razors & Shaving Products to Skincare & Haircare, grüum's products don't distinguish between male and female. Their One Range for All is entirely cruelty-free and centered on natural ingredients, free from EDTA, parabens, artificial colours or other harmful chemicals. grüum also boast the UK’s very first razor cartridge recycling scheme, whereby customers can return used razor cartridges for recycling.

The majority of products are made here in the UK by their climate positive workforce. grüum is also an accredited Living Wage Foundation employer, ensuring a fair and sufficient wage for its entire workforce.

To further minimise their environmental footprint, grüum also offer an extensive range of plastic-free products and is also accredited 'plastic neutral' by RePurpose. Orders are delivered in cardboard packaging which is full recyclable.

grüum

For every bit of every body

Eco Whipped Skincare is harnessing the power of nature to help nourish and restore your skin. Their skin care formulations comprise a variety essential oils thoughtfully selected for their restorative and health-promoting properties. 🌿

Taking a holistic approach to sustainability, Eco Whipped Skincare's collection of products are vegan, organic and cruelty free. Their range is all-natural and entirely free from harsh chemical and synthetic ingredients, meaning they're suitable for those with particular skin conditions or those with generally dry or sensitive skin. From unscented moisturises to floral body butters, Eco Whipped Skincare's products are handmade here in the UK to ensure the highest quality.

To further minimise their environmental footprint, all products are packed and delivered 100% free from plastic. Packaging is also made from recycled, BPA free cardboard and can be recycled ♻️

Eco Whipped Skincare

Food for your skin

Scrubbee is the sustainable solution to affordable skincare that also helps prevent waste. Formulated using up-cycled coffee grounds that would otherwise go to waste, Scrubbee's clean skincare products harness the many beauty benefits of coffee - such as fighting acne and regenerating skin cells - for an effective, zero-waste skincare routine.

Their all-natural Coffee Face Scrubs are 100% vegan-friendly, cruelty-free and save 5 cups of coffee from going to landfill per scrub. In addition to its anti-inflammatory, antibacterial and antioxidant properties, the coffee grounds provide just the right amount of exfoliation for the perfect scrub! Suitable for a range of skin types, including oily, dry and sensitive skin, Scrubbee's formulations comprise carefully selected natural ingredients that help revitalise and refresh each skin type.

Scrubbee take a considerate approach to their packaging, which is entirely plastic-free. They use glass jars for their products and minimise the use of packaging. All products and packaging can be recycled. 

Scrubbee

Upcycled zero-waste skincare

Palm oil is still used in 70% of cosmetic products and continues to be a major driver of deforestation. As the world's first skincare brand to attain a 

 trademark, Amaranthine Beauty are redefining beauty industry standards for good and helping protect our planet's biodiversity. Their products are 100% natural and offer a luxurious and highly effective skincare experience that nourishes and rejuvenates your skin without harming the environment.

Amaranthine Beauty offer a comprehensive collection of products for a natural and feel-good skincare routine. Products include 

 and much more! Here's what makes Amaranthine Beauty an ethical and sustainable choice for your skincare:

🐇 Products are certified PETA Cruelty-Free 

🍃 100% natural formulations (no harsh chemicals!)

Amaranthine Beauty take a mindful approach towards the ingredients that go into their products. In addition to all ingredients being natural, they opt for organic and fair trade ingredients wherever possible. Traceability is a core focus for Amaranthine Beauty who aim to source from ethical suppliers. For instance, their fair trade organic Shea Butter is bought from a supplier who owns a cooperative in Ghana. This cooperative helps local women gain employment and receive a fair wage. Read more on Amaranthine Beauty's values over 

Amaranthine

World's 1st palm oil free certified skincare

Based in the heart of rural Lincolnshire, Pureganics formulate all-natural and sustainable skincare products that are kind to both your skin and the planet. Di, the founder of Pureganics uses plant-based ingredients that she sources exclusively in the UK to create effective and affordable skincare that can help treat many skin conditions. They have a wide range of products that are suitable for all skin types. Free from silicones, parabens and palm oil etc, each freshly made batch is made with love and luxury ingredients to provide your skin with everything it could possibly need the natural way. All their trusted formulations are laboratory tested and can help treat acne, wrinkles, fine lines, scars, eczema, rosacea and hyperpigmentation among many other skin conditions. Pureganics cater to a wide variety of skincare requirements with their Rejuvenating serums, Nourishing face souffles and Eye creams to a divine range of Cleansers. Pureganics skincare is also available on a wholesale and white label basis.

Pureganics take meaningful action to preserve the natural world and offer an environmentally friendly skincare range. Here's what makes them a truly sustainable choice:

♻️ Packaging & bottles / jars are recyclable  

Packed with vitamin-rich and nutrient-dense organic butters, carrier oils and cold-pressed essential oils, Pureganics harness the power of nature for a gentle yet effective skincare routine. They also provide 100% transparency on all of the ingredients that go into their products and packaging, enabling you to make more informed choices when purchasing their skincare. Read more about their eco-friendly skincare over 

Pureganics

Organic, vegan & cruelty-free luxury skincare

If you're searching for effective, natural beauty products without compromising on sustainability, Green Planet Beauty has you covered. They're a multi-award winning, ⭐️⭐️⭐️⭐️⭐️ rated creator of plant-based, cruelty-free and plastic-free personal care products. Founders Amanda and Joanne have spent over 10 years in the beauty industry, perfecting their skin and hair care products while taking meaningful action to offset any environmental impact.

All products are hand made in the UK, vegan friendly and cruelty free. They have a strict no plastic policy for both the product's container and its packaging, which is either biodegradable and compostable or reusable. Green Planet Beauty's formulations only ever use natural ingredients, most of which are certified organic. They are also Palm Oil Free, SLS, SLES Free & Paraben Free. 🌿

Green Planet Beauty have recently taken their fight against plastic pollution to the next level, with the introduction of their 

wide section of hair and beauty products in refill pouches to keep your existing containers topped up. The 

pouches are made from up to 65% renewable wood pulp starch and are 100% biodegradable and compostable. Check them out below!

Green Planet Beauty

Natural, vegan, plastic-free beauty

In recent years traditional glitter has become known as a “problem plastic”: it pollutes waters and endangers sea life when washed down the drain. 

To combat this, EcoStardust have introduced a new wave of glitter products, which are both plant-based and biodegradable and have been proven to break down in nature within 5 weeks. As a licensed BioGlitter® seller, they offer a large variety of colours and blends to meet all your possible glitter goals. They deliver in plastic-free postal packaging. All products are also cruelty-free and they offer vegan-friendly options.

Their flagship product is their newly launched 

world's first 100% plastic-free iridescent effect glitter

. Shortlisted for the #BeautyAwards2020 with ASOS, this range is certainly worth checking out:

EcoStardust aims to extend their positive impact beyond their environmentally considerate product range. All staff at EcoStardust are paid above the living wage. They also donate 10% of all profits to charity every year - these have included 

EcoStardust

Plant-based, biodegradable glitter

From a small workshop in the heart of Devon, The Natural Spa Cosmetics create handmade hair and skincare products from 100% natural ingredients. The Natural Spa is a vegan company, proving that plant-based beauty doesn't have to compromise on a luxurious and effective personal care routine. Their product collection focuses on enhancing natural beauty and includes 

 and more. Full transparency is provided on all ingredients that go into each and every product.

Sustainability and environmental impact is at the core of The Natural Spa, who take meaningful action to minimise their impact on the planet. Here's what makes them a sustainable and ethical choice for your cosmetics:

🗑️ Zero waste to landfill during production

♻️ Packaging is recyclable or biodegradable

📍 Source from local suppliers where possible

The Natural Spa take action to ensure the fair treatment of people and an ethical supply chain. All employees of the company are paid a fair living wage and offered flexible working hours to afford them a healthy work-life balance. They also aim to source certified fair trade ingredients wherever possible. 

Environmental and sustainability policy here

The Natural Spa Cosmetics

Natural hair and skincare made in Devon

The "Myrtle" tree and its flowers are a symbol of all things love, good luck, and prosperity. This is the ethos by which Myrtle & Soap create their handcrafted natural soaps and cosmetics. Founded by two cousins, Eleni Kavaka and Anastasia Tsitali, Myrtle & Soap is a small family run business that produces natural, plant-based products from hand in small batches to ensure the highest quality. Using only essential oils instead of synthetic fragrances as well as 100% natural colourants, such as herbal powders and clays, they offer a collection of 

Myrtle & Soap take a conscious approach to the environment and ethical considerations. They ensure all ingredients used within their formulations are cruelty-free. The majority of products on offer are vegan-friendly and they use clear labels to indicate which are. They also use environmentally considerate packaging that's free from plastic. For instance, they use biodegradable paper bags for their soap products and glass or aluminium containers for their skincare items.

Myrtle & Soap make their soaps using the traditional cold press method, which helps preserve the benefits of plant-derived oils and butter. Here's some of our favourite naturally scented soaps for some really calming aromas:

Myrtle & Soap

Handcrafted natural soaps & cosmetics

London Bathers design, make and curate a collection of low-impact body care products and bathroom accessories, offering 

 and more. Their products are created with nature in mind, both on the inside and out - from the natural ingredients used to the plastic-free, reusable packaging they're delivered in. London Bathers operate a small-batch production process and work to support UK makers that share in their devotion to quality and ethics.

Here's what makes London Bathers bath and shower products kind to both you and the planet:

🌿 Products use natural, organic ingredients

🐰 All products & suppliers are cruelty-free

♻️ Refill packs can be sent back for recycling

For those looking for a more convenient way to buy beauty/bathroom products while minimising waste, London Bathers offer a handy subscription plan at a discounted rate.  Once subscribed, you receive a free London Bathers glass bottle, along with a postage paid return envelope which you can fill with your empty pouches and send back to them for recycling. Select how often you would like the the product delivered and keep your London Bathers 250ml glass bottles topped up without excessive waste!

For a free Coco shampoo bar worth £8, use code 

London Bathers

Natural & organic bath/shower products

indie. are here to make single-use plastic bottles a thing of the past, with their planet-friendly shampoo and conditioner refills. Using 99% less plastic than traditional shampoo and conditioner, indie helps you adopt a more environmentally considerate haircare routine while leaving hair feeling soft and renewed. All products are 100% vegan, cruelty-free and never contain nasties, meaning they're SLS, Paraben and Sulfate-free. 🌿

Stocking up on eco-friendly haircare products has never been easier. When you buy a bottle for life from indie, they'll send you shampoo and conditioner refills as and when you need them! Here's how it works:

1️⃣ Order a starter kit which includes a bottle and haircare products 🧴

2️⃣ Nourish your hair and reap the benefits of natural formulations 

3️⃣ Subscribe to indie to get refills as and when you need them 📦

4️⃣ Recycle your refills at home or send back to indie to recycle ♻️

So, it's time to take a stand against the 520 million shampoo bottles thrown away every year... indie. are making this easier for us all, with their effective haircare that naturally nourishes, hydrates and softens hair!

indie.

Truly sustainable haircare

Eco Glitter Fun have changed the world of glitter for the good of our planet. 🌎 While conventional glitter is bursting with microplastics which can find their way into rivers and oceans and take many years to degrade, Eco Glitter Fun's biodegradable glitter has been independently tested to prove that it degrades in natural freshwater environments as well as composters. 

✨ Eco Glitter Fun sell two types of biodegradable glitter products offering two makeup looks and creative styles. Their Bioglitter® PURE is 100% plastic-free and Certified 

, a world first. Their Bioglitter® SPARKLE is 92% plastic-free and also fully biodegradable in water. Eco Glitter Fun provide full transparency on how their glitter products work and the environmental benefits of their formulation. Read more about how their Bioglitter® works 

Aside from being fully biodegradable, Eco Glitter Fun also boast the following eco-credentials:

Bioglitter® SPARKLE and PURE are cruelty-free.


They use plastic free packaging
🎗️ Sponsors of 

Eco Glitter Fun

Responsible sparkles & plastic pollution awareness

Natural, plastic-free beauty 🌿

Vegan certification from a reputable third party.

Full list of ingredients, components or materials used.

All products are free from ingredients derived from animals – including honey, collagen, albumen, carmine, cholesterol and gelatin, keratin, lanolin, silk protein and beeswax.

The company provides full transparency on ingredients, materials and components that go into its products.

100% Vegan

The company exclusively offers 100% vegan products and does not use any ingredient or component derived from animals in any of its products, packaging and production processes.

Protecting Biodiversity and Animal Welfare

Cruelty-free certification from a reputable third party.

The company is certified as cruelty-free by a reputable third party, demonstrating a commitment on behalf of the company and its suppliers, to not test ingredients, formulations or products on animals.

Cruelty Free

The company and its suppliers abide by cruelty free principles, meaning they ensure that no products, ingredients or components are ever tested on animals.

Fair trade certification from fair trade standards auditors / accreditors such as: FLOCERT, The Fairtrade Foundation, Fairtrade International, Fair For Life, Naturland Fair

Or proof of membership as a Fair Trade Enterprise of the World Fair Trade Organization (WFTO).

The brand holds a valid certification, membership or licence that demonstrates that the products that they manufacture and/or sell have been sourced from a fair trade supply chain and are fair trade certified.

Fair Trade Certified

The products are sourced from a verified fair trade supply chain and are fair trade verified.

Thriving Communities

Evidence of active Living Wage accreditation as a Living Wage employer.

The company pays the Living Wage to all directly employed staff.

The company also pays Living Wage to regularly contracted staff. This is staff who work 2 or more hours a week, for 8 or more consecutive weeks a year. The Living Wage does not apply to contractors that supply your organisation with products e.g. stationery suppliers.

The real Living Wage rates are currently £9.90 across the UK and £11.05 in London for ages 18 and over. Exclude volunteers and apprentices. Real Living Wage is independently-calculated annually by the 

, based on the best available evidence on living standards in the UK and in London.

For more information on Living Wage requirements please 

Living Wage

The company pays the Living Wage to all directly employed staff ensuring a decent standard of living in the UK and in London. Real Living Wage is independently-calculated annually by the Resolution Foundation and overseen by the Living Wage Commission.

The company must be a UK registered charity.

Registered Charity

The organisation is a registered Charity in the United Kingdom.

Confirmation that the company is structured as a cooperative.

The company is legally structured as a cooperative, owned and controlled by its members, to meet their shared needs.

The members can be its customers, employees, residents or suppliers, who have a say in how the co-op is run.

Cooperative

The company is structured as a Cooperative, meaning it is member-owned.

Existing certification of Social Enterprise status by Social Enterprise UK, Social Enterprise Mark CIC, or alike.

If the organisation can provide evidence that they have met all of ethy’s Social Enterprise criteria for the past 12 months and do not hold an existing certification, then they can choose to provide the below proof to gain ethy’s Social Enterprise trust mark.

Governing documents (such as Memorandum and Articles of Association, SCIO Constitution, Trust Deed or other company Rules available in the public domain) which include the overarching social aims that the organisation is working towards achieving and rules on distributing at least half of annual profits towards achieving the social purpose.

Persons of Significant Control registrations, Shareholding Statements.

Company’s annual accounts and supporting statements.

Up to date (published within the last 12 months) social impact report with outcomes delivered for a minimum of 12 month period.


The organisation has set a defined primary social and/or environmental purpose, which means they are supporting the community in overcoming a need or a challenge.

The organisation must operate independently from the public sector or other corporate interests such as part or whole ownership by other companies with different interests.

The organisation reinvests or gives away 50% or more of any annual profits made towards achieving the social purpose.

The organisation obtains 50% or more of its income from trade.

The organisation is actively working towards and achieving the set social objectives, monitoring, evaluating and setting new targets.

The organisation is transparent about their purpose and activities through a social impact report​​ (published within the last 12 months) with outcomes delivered for a minimum of 12 month period.

Unincorporated organisations and start-up organisations (<24 months) are not eligible.


Social Enterprise

An organisation with a primarily social purpose, rather than being driven by the need to maximise profit for shareholders and owners. They reinvest or donate at least half of their profits to support the community in overcoming a need or a challenge.

Name of the female founder(s), co-founder(s) or CEO.

The company must have an active founder, co-founder or CEO that is female.

The company must notify ethy if its leadership member is no longer part of the company.

Female Led

The company has an active female founder, co-founder or CEO.

Specification of the components of packaging which are recycled.

Information on where the recycled materials are sourced from, e.g. ocean plastic, post consumer waste, etc.

Supporting evidence in the form of a letter from the recycling manufacturer or alike.

Minimum 51% of the brand’s primary product packaging has been made from recycled materials.

Minimum 96% of the packaging material is recycled.

Applies to primary packaging only. This is the packaging in direct contact with the product itself.

Recycled Packaging

Significant amount of primary product packaging is made from recycled materials (minimum 96%) that have been recovered, reprocessed and converted into new materials.

Clean Planet

Full list of materials used for the recyclable primary and secondary packaging.

At least one picture for each component of primary and secondary product packaging (exclude variations) with recyclability symbols displayed on the packaging.


Minimum 75% of the brand’s primary and secondary product packaging in total can be recycled through standard kerbside collection

A product packaging is considered recyclable if a minimum 96% of the packaging material can be recycled through standard kerbside collection.

Recycling symbols (by icons or words) must be displayed clearly on the packaging that can be recycled (excluding glass).


Recyclable Packaging

Significant amount of the brands primary and secondary product packaging can be recycled through standard kerbside collection.

Certification or documentation from a relevant organisation to demonstrate compliance with the above standard. E.g. OK compost HOME; Europe: prEN 17427 (2020) - Packaging.

Substantial percentage ( 51%+) of a brand's packaging or products must meet the home compostable criteria.

Home compostable materials undergo 90% degradation after 12 months at ambient temperature, in the presence of microorganisms and oxygen, in a domestic composting unit.

Home Compostable

The brand manufactures or sells products or packaging that are home compostable, meaning these materials will compost into soil at lower temperatures. Therefore these products or packaging are suitable for the compost heap at people’s homes.

Documentation demonstrating compliance with standards set out in EN 13432

Substantial percentage (51%+) of a brand's packaging must meet the industrially compostable criteria.

Materials undergo at least 90% biodegradation within 6 months in an industrial facility in the presence of oxygen, microorganisms and high temperatures (50–60°C).

Industrially Compostable

The brand manufactures or sells products or packaging that are industrially compostable, meaning these materials will degrade in an industrial compost environment.

Explanation of the on-site composting process.

Compost use and location distributed to.


Compostable food, garden, packaging or other waste generated on site will be processed with an on-site composter and used locally, creating a circular on-site system.

Typically this requires staff who manage the composter as part of their duties, as well as outdoor space and a use for the compost within the grounds or distributed within the local community.


On-Site Composting

The company ensures food and packaging waste generated is processed with an on-site composter and used locally, creating a circular on-site system.

List of upcycled ingredients, materials or components used in specified upcycled products.

Disclosure of the percentage of materials, ingredients or components that would have otherwise been discarded.

Declaration of how the waste material is sourced and upcycled into the product(s).

The company's upcycled products must help prevent a significant and quantifiable amount of waste.

At least 15% of the company's product range comprise upcycled material, ingredients or components.

Upcycled Products

The company's products contain materials, ingredients or components that would have otherwise gone to waste.

A description of the main initiative and other initiative(s), a breakdown of how the brand prevents food from being wasted.

Data on the amount of waste diverted from landfill on a monthly or annual basis as a result of the initiative.

The brand must engage in one or more processes that help prevent food waste, either in its product, supply chain, method of production or both.

Products that are designed or made to prevent food waste are eligible. This includes innovative solutions such as engineering product packaging to prolong the life of food or alike.

Companies that facilitate or engage in food redistribution initiatives on an ongoing basis are eligible.

The food waste prevention initiative must be in practice at the time of application and also operative on an ongoing basis (min. 13 months from date of accreditation application) or whilst the product designed to prevent food waste is on sale.

The company must not send surplus food and food waste to landfill.

Composting surplus food waste as the main initiative or process is not eligible for a ‘Fights Food Waste’ trust mark.


Fights Food Waste

The brand currently operates one or more initiatives intended to prevent food from going to waste or to reduce the amount of surplus food produced. Food waste can occur anywhere throughout the entire supply chain.

A detailed explanation of refillable products and refill system.

If an online store, the company can provide links to refillable products