RubyMoon makes beautiful activewear and swimwear which is both sustainably and ethically manufactured. They're a UK-based social enterprise who are also the world’s only not-for-profit swim and active wear brand. RubyMoon donates 100% of their profit into micro loans for women entrepreneurs globally. 

Their gym and swim clothing is made from ocean waste material, collected by NGO 

. They predominantly collect ghost fishing nets from the ocean which RubyMoon then process into a regenerated yarn to make their clothing and in turn protects biodiversity below the water. 

RubyMoon

Cleaning the oceans and empowering women

Over 2 billion people do not have access to a toilet globally. That's over 25% of the world's population. This is why the the founders of Who Gives a Crap (Danny, Simon & Jehan) started their toilet paper venture. They wanted to do something about this. They donate 50% of all profits generated from the sale of their toilet paper to help build toilets and improve sanitation in the developing world. They've now donated over £4.5 million towards the cause. 🧻

Who Gives a Crap toilet paper is also produced with sustainability in mind. Some of their eco-friendly toilet paper options include:

, meaning they balances purpose and profit.

Who Gives a Crap

Toilet paper that builds toilets

Aerende is an innovative lifestyle brand selling homewares and gifts, hand-made in the UK by people facing barriers to employment. Their products are made in low-volume batches and designed for quality and durability. Each purchase directly supports and provides opportunities for talented artisans. You can read more about Aerende's mission and what they hope to achieve over 

Aerende create a fantastic variety of handmade homeware for many household needs:

Aerende

Lovingly sourced collection of handmade items

Community Clothing was established with a simple goal; to sell great quality affordable clothes and by doing so create jobs and help restore economic prosperity in some of the UK’s most deprived areas. Community Clothing are about 'clothing NOT fashion'.  They pride themselves on excellence over newness and fight against fast-fashion with their menswear, womenswear and unisex clothing. Community Clothing also ensure 100% local garment production, which means more traceability and a reduced carbon footprint.

So far they've created over 130,000 hours of work and aim to create thousands of jobs across the UK’s textile and garment making regions. 💼

Community Clothing

Affordable clothing that creates jobs

As a certified Social Enterprise, Ethiqana are a mission-led organisation that use their business as a force for social and environmental good. They're an online shop that showcase unique, handmade and ethically sourced products handcrafted by skilled artisans. Rapid industrialisation and mass production using cheap plastic threatens the sustainable livelihoods of talented artisans around the world. Ethiqana aim to protect the artisan community and prevent the loss of traditional techniques passed down from generation to generation.

Ethiqana work with small artisan producers to offer a collection of products, from 

. Their handcrafted selection of items come with a host of environmental advantages. For instance, their products are made from sustainably sourced materials such as wood, clay, terracotta, upcycled silk and recycled paper, as opposed to virgin plastic. They are also created with durability in mind and intended to last a lifetime. They also operate a carbon-neutral website through their partnership with 

 which helps them plant 120 trees per year. 🌲

Fair trade principles are at the heart of Ethiqana and their purpose. To ensure an ethical supply chain they source their products from carefully selected small artisan producers, some of whom are WFTO certified. They also ensure a fair price is paid to all artisan producers. To extend their positive impact, Ethiqana have partnered with 

 to contribute to a variety of positive causes aligned with the UNSDGs. Read more about how Ethiqana give back 

We recommend checking out their beautiful selection of Non-Toxic Wooden Toys & Games:

Ethiqana

Social Enterprise supporting artisanry

'No sweatshop, no photoshop' Birdsong are an up-and-coming fashion label from London, who are based on ethical and feminist principles. Birdsong revolutionise the way we shop, by sourcing all of their products from a range of women’s organisations. They create clothing for women who dress in protest – against fast-fashion and the unethical treatment of women in the supply chain. 👩👩🏿

To manufacture their clothing, Birdsong collaborate with expert makers who face barriers to employment in the UK – from artists and printmakers to seamstresses and painters. They also ensure all workers are paid the 

Birdsong are also a more affordable option when it comes to sustainable fashion. Prices at Birdsong range from £30 to £150.

Birdsong

No sweatshop, no photoshop

'Pioneering luxury ethical brand - a voice for animals in the fashion industry'

Izzy Lane is a British luxury fashion brand with animal welfare integral to its business model. Their clothing uses the wool from their own flock of sheep which were rescued from slaughter by the business owner, Isobel. Their flock live a peaceful life in the Yorkshire Dales and your support goes directly into ensuring their future and wellbeing. 🐑

Izzy Lane has also acted as a powerful platform to raise awareness and campaign for animal rights. The brand went on to win RSPCA Awards in 2008 and 2012, New Designer of the Year at the RE Awards and were finalists in the Observer Awards, the Daily Mirror Animal Heroes Awards and the Global Sustainable Luxury Awards.

Izzy Lane

A voice for animals in the fashion industry

The Soap Co. is an ethical luxury brand that employs people who are blind or otherwise disabled or disadvantaged. They offer an elegant range of body care products to nurture and care for your skin. 🧼

They take care to make their products as environmentally friendly as possible from their compostable soap wrappers to locally sourced bottles. The Soap Co. also hold the 

 meaning they're committed to minimising their carbon footprint. 👣

The Soap Co.

Bodycare for people & planet

Gift Wellness are a registered social enterprise whose sanitary pads and daily pantyliners combine the power of nature and science to provide a breakthrough in sanitary protection. Their new and improved design uses organic cotton, biodegrades and is packaged without plastic!

Gift Wellness sanitary pads contain a semi-precious mineral stone called Tourmaline, which naturally emits negative ions (Anion) and far infrared ray and is thought by many naturopaths and scientists to be beneficial. Their pads are also 6 times more absorbent than most conventional brands, making them better for the environment as less product is used and thrown away.

As a social enterprise, Gift Wellness reinvest profit into foodbanks, women's refuges and homeless/refugee aid charities to provide pads to women in crisis. So far Gift Wellness have donated an amazing 100,000 pads to women worldwide!

Gift Wellness

Social Enterprise producing sanitary pads & pantyliners

“If all households in the UK used BECO in their bathrooms, consumers would help to create nearly 45,000 new jobs for people with disabilities.”

BECO are a socially enterprising and better considered soap range putting real change in the hands of people across the UK. They're part of the award winning social enterprise CLARITY-The Soap Co. of who employ

visually impaired, disabled or disadvantaged people to produce their fantastic range of soaps.

🧼 A vegan, eco-foaming hand wash which saves 88 litres of water per bottle compared to liquid hand wash

🧼 A 97% organic, vegan, triple-milled bar soap in three planet-friendly and eco-certified fragrances

The eco benefits go far beyond this. Each bottle of foaming hand wash lasts 2.5 times longer than a liquid hand wash, meaning less plastic waste. The organic bar soap is also made with ingredients that have not been produced with herbicides, chemical fertilizers, or pesticides.

Check out their fantastic products with purpose here on 

BECO

Socially enterprising soap range

Bohostic is a registered social enterprise, committed to empowering individuals and communities to live healthier, happier and more meaningful lives. They have a 

passion for both sustainable hand-crafted items and natural solutions to wellness, through which they want to make life more beautiful, vibrant and soulful for all. 

Bohostic help cultivate creativity and empower local artisans to showcase their works in a simple, convenient and cost-effective way. They're a one-stop shop and take all the hassle out of establishing a credible offline presence. 

As well as stocking many products online, they also run pop-ups all over the UK. You can find our where their next appearance is on their 

Bohostic

Empowering communities to live healthier & happier lives

Jerry Bottle is a registered social enterprise trading reusable water bottles for 

. 100% of their profits go towards funding water projects in India and Tanzania and campaigning for a reusable and sustainable economy. This means that when you buy a reusable water bottle from Jerry Bottle, you not only help cut out single-use plastics but also help support a fantastic cause that helps provide clean water to those who need it most. 💦

Jerry Bottle is also following through on their social aims by working with local schools on enterprise, environment and health projects. 🏫

Jerry Bottle

Reusable bottles that fund clean water projects

The electronics industry is far from sustainable. When electronics are improperly disposed and end up in landfills, toxic chemicals are released, impacting the earths air, soil, water & human health. The electronics industry is also infamous for the unethical treatment of producers and manufacturers.

Fairphone are a social enterprise who's smartphones intend to drive a more ethical & sustainable electronics industry. Their smartphones are reshaping the mobile phone space by putting people & planet first.  Here's their eco-credentials:

🤝 First & only smartphone company to be Fairtrade gold certified

♻️ Manufactured using recycled and fair materials

💪 Built to last with replaceable batteries

💵 Provide living wage bonus for factory workers

Fairphone

The phone that cares for people & planet

The Ja Joint are a social enterprise on a mission to change food poverty in the UK by teaching people how to cook healthy food using their dinner kits. Their 100% natural, vegan-friendly dinner kits include a Jamaican Jerk rub recipe to spice up chicken or a vegan alternative. The Ja Joint have pledged to donate 1 dinner kit to someone experiencing food poverty in the UK for every dinner kit they sell! 

The Ja Joint

On a mission to change food poverty in the UK

The world's first prison-based coffee company, Redemption Roasters, are based in HMP The Mount, where they train offenders in coffee industry skills with the aim of reducing reoffending in the UK. Their aim is showing the coffee community that exceptional speciality coffee can come from places and people you wouldn’t expect.

Redemption Roasters don’t just source coffee ethically; their entire roasting and coffee education process is socially impactful. The result is a finely crafted cup of coffee that raises the bar for everyone. ☕

Redemption Roasters also sell their fantastic coffee-with-purpose online. Click below to check it out.

Redemption Roasters

The world's first prison-based coffee company

Divine Chocolate is the only fairtrade chocolate company co-owned by cocoa farmers. 🍫 The cocoa farmers based in Ghana, own 45% of the business, meaning they receive a considerable share of Divine’s profits and a stronger voice in the cocoa industry. Divine is also a certified 

 meaning they meet highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose

Divine Chocolate also have a 100% organic, vegan, certified fairtrade selection of chocolate which you can 

Divine Chocolate Ltd

Divine Chocolate

Made for chocolate lovers, owned by cocoa farmers

Flawsome are a registered social enterprise hoping to inspire the world to reimagine its perceptions of waste and help society realise that wastage of wonky produce is totally unnecessary. 

Karina and Maciek are the founders of Flawsome. Inspired by their nan's recipes they save surplus and imperfect fruit and transform it into delicious cold pressed juices. 

Flawsome is also doing its part to challenge plastic and packaging waste. Their cold pressed juices are bottled in recycled glass and they take steps to encourage their customers to reuse bottles or recycle them. 

Flawsome!

Saving surplus fruit to create delicious juices

Mbikudi Ltd is a social enterprise that create natural hair and skincare products that are organic and handmade. Mbikudi reinvest profits to host confidence and skill-building workshops to women and children from ethnic minority and low-income backgrounds.

Mbikudi products are 'herbilicious'.🌿 They load their soaps, creams and shampoos with a range of natural, organic additives. including Moringa powder, Hemp, Lemongrass, Calendula, Stinging Nettle, Plaintain leaves, Coffee beans, Ground Oat, Rhassoul Clay, Paprika and Turmeric.

When you buy from Mbikudi you can enjoy naturally powerful cosmetics while empowering women at the same time.

Mbikudi

Supporting women from ethnic minorities in Scotland

HumaniTea's Chief Tea Officer Tina has combined Taiwanese bubble tea with British tea drinking culture to create a delicious, well-balanced tea latte beverage. However, behind the tea is a larger meaning; as a social enterprise HumaniTea supports wellbeing and sustainability initiatives that encourage people to take tea breaks throughout the day and night to find mindfulness. ☕

HumaniTea beverages are also 100% plant-based/vegan friendly and use recyclable aluminum cans. 

Humanitea

Encouraging tea breaks for wellbeing

Artisanry Co. is a social enterprise who's platform promotes UK-based small, independent artisans, crafters, and artists to sell their products to a global audience. Artisanry provides makers access to a trusted community of like-minded peers to provide much-needed help and support. Artisanry Co. is also committed to reinvesting ALL its profits back into the development of the community for sellers and artisans.

Here's some of their amazing handmade collections for you to explore:

Artisanry Co.

Social enterprise supporting UK artisans

Freeset exists for the many women who have never had the choice to be free. Their focus is on creating positive employment opportunities for women affected by sex trafficking in West Bengal, India. In line with fairtrade principles, Freeset manufacture a range of bags and t-shirts through which they offer employment to approximately 200 women who were trapped in the sex trade with little chance of a better life without Freeset. 100% of their profits are used to look after the women who work for Freeset.

When you choose to spend with Freetrade you help empower women to choose a free life from prostitution.

Freeset are also on the lookout for volunteers to help support their cause. 

Freeset

For the women who've never had the choice to be free

"We wanted to create a brand that would look good in the finest of washrooms from Port Talbot to New York, feel good on the most sensitive of skin and fur whilst doing good by addressing some of the social issues within local communities."

The Goodwash Company are a luxury wash and lifestyle brand from Wales, on a mission to help improve the state of the world one wash at a time. Their hair and body care products are based on age old remedies and use organic essential oils, locally sourced in Barri, Wales. All products are also certified vegan and cruelty-free. 🌿🧼

100% of all profits are donated to 'The Good Wash Foundation' 

to fund projects, organisations and social entrepreneurs that can make a positive difference.

The Goodwash Company

Changing the world one wash at a time

Juta creates reclaimed leather shoes and runs shoemaking workshops with an overarching goal to empower marginalised women. Juta Shoes offer training, support and flexible, well-paid work making handcrafted espadrilles and teaching craft workshops. 👠👞

To create their handcrafted shoes, Juta use sustainable materials, including upcycled leather from local factory offcuts, eco-friendly Jute soles and reclaimed vegan materials . Juta's shoes help prevent waste in an industry that is renowned for excessive waste.

When you make a purchase with Juta, your money goes towards providing employment for their skilled makers and also prevents waste material from ending up in landfill.

Juta Shoes

Reclaimed leather shoes that empower women

There are many health benefits of swimming in the sea - seawater helps release stress, relax your muscles, promote deep sleep and spiritually cleanse your aura. 🌊

Seabirds Ltd is a Community Interest Company that aims to promote outdoor swimming as a way to improve wellbeing. As enthusiastic swimmers, the team at Seabirds are passionate about the positive health benefits of swimming in the ocean. Their Wild Swim Shop sells all your must-haves for sea swimming (especially in cold British waters!) and their products are ethically made & built to last.

Profits made are reinvested in 'Salted Wellbeing' projects which support those with mental health and wellbeing challenged by introducing them to outdoor swimming. 

Seabirds

Promoting outdoor swimming to improve wellbeing

Secret Projects is a social enterprise who train and empower women in India through the making and selling of ethical fashion and homeware. Secret Projects have a strong focus on fairtrade principles and all makers are paid double the national minimum wage and receive a minimum of 3 free trainings courses to help their development.

One of our favorite creations from Secret Projects is their Secret Pillow collection. It's a pillow that cleverly unfolds into an aesthetically pleasing blanket. 😎

Secret Projects

Social enterprise empowering women in India

Many coffee suppliers give back a very small proportion of money to farmers to appear more ethical and sustainable. This is a greenwashing tactic employed by many large coffee corporations. 

NOT 1 BEAN are fighting for a fairer coffee industry by supporting the coffee farming community. They're a social enterprise who provide specialty coffee grown & roasted by the coffee farmers themselves. Their supply chain model ensure that coffee farmers receive a fairer proportion of profits. 

, who're working towards a slave free supply chain.

NOT 1 BEAN

Fighting for a fairer coffee industry

Rejuce makes fresh, pressed juice from misshapen, ‘ugly’ fruit and veggies. They're a social enterprise on a mission to fight food waste and prevent surplus fruit & veg from ending up in landill. So far they've saved an amazing 300 tonnes of fruit & veg from ending up in landfill.

All of their juices are vegan, zero-waste, plastic-free, use recyclable bottles and are 100% delicious. 🧃

Rejuce

Fresh, pressed juice from 'ugly' fruit

Buy for a good cause 🎗️

When you buy from these social enterprises your money goes towards a good cause

Vegan certification from a reputable third party.

Full list of ingredients, components or materials used.

All products are free from ingredients derived from animals – including honey, collagen, albumen, carmine, cholesterol and gelatin, keratin, lanolin, silk protein and beeswax.

The company provides full transparency on ingredients, materials and components that go into its products.

100% Vegan

The company exclusively offers 100% vegan products and does not use any ingredient or component derived from animals in any of its products, packaging and production processes.

Protecting Biodiversity and Animal Welfare

Cruelty-free certification from a reputable third party.

The company is certified as cruelty-free by a reputable third party, demonstrating a commitment on behalf of the company and its suppliers, to not test ingredients, formulations or products on animals.

Cruelty Free

The company and its suppliers abide by cruelty free principles, meaning they ensure that no products, ingredients or components are ever tested on animals.

Fair trade certification from fair trade standards auditors / accreditors such as: FLOCERT, The Fairtrade Foundation, Fairtrade International, Fair For Life, Naturland Fair

Or proof of membership as a Fair Trade Enterprise of the World Fair Trade Organization (WFTO).

The brand holds a valid certification, membership or licence that demonstrates that the products that they manufacture and/or sell have been sourced from a fair trade supply chain and are fair trade certified.

Fair Trade Certified

The products are sourced from a verified fair trade supply chain and are fair trade verified.

Thriving Communities

Evidence of active Living Wage accreditation as a Living Wage employer.

The company pays the Living Wage to all directly employed staff.

The company also pays Living Wage to regularly contracted staff. This is staff who work 2 or more hours a week, for 8 or more consecutive weeks a year. The Living Wage does not apply to contractors that supply your organisation with products e.g. stationery suppliers.

The real Living Wage rates are currently £9.90 across the UK and £11.05 in London for ages 18 and over. Exclude volunteers and apprentices. Real Living Wage is independently-calculated annually by the 

, based on the best available evidence on living standards in the UK and in London.

For more information on Living Wage requirements please 

Living Wage

The company pays the Living Wage to all directly employed staff ensuring a decent standard of living in the UK and in London. Real Living Wage is independently-calculated annually by the Resolution Foundation and overseen by the Living Wage Commission.

The company must be a UK registered charity.

Registered Charity

The organisation is a registered Charity in the United Kingdom.

Confirmation that the company is structured as a cooperative.

The company is legally structured as a cooperative, owned and controlled by its members, to meet their shared needs.

The members can be its customers, employees, residents or suppliers, who have a say in how the co-op is run.

Cooperative

The company is structured as a Cooperative, meaning it is member-owned.

Existing certification of Social Enterprise status by Social Enterprise UK, Social Enterprise Mark CIC, or alike.

If the organisation can provide evidence that they have met all of ethy’s Social Enterprise criteria for the past 12 months and do not hold an existing certification, then they can choose to provide the below proof to gain ethy’s Social Enterprise trust mark.

Governing documents (such as Memorandum and Articles of Association, SCIO Constitution, Trust Deed or other company Rules available in the public domain) which include the overarching social aims that the organisation is working towards achieving and rules on distributing at least half of annual profits towards achieving the social purpose.

Persons of Significant Control registrations, Shareholding Statements.

Company’s annual accounts and supporting statements.

Up to date (published within the last 12 months) social impact report with outcomes delivered for a minimum of 12 month period.


The organisation has set a defined primary social and/or environmental purpose, which means they are supporting the community in overcoming a need or a challenge.

The organisation must operate independently from the public sector or other corporate interests such as part or whole ownership by other companies with different interests.

The organisation reinvests or gives away 50% or more of any annual profits made towards achieving the social purpose.

The organisation obtains 50% or more of its income from trade.

The organisation is actively working towards and achieving the set social objectives, monitoring, evaluating and setting new targets.

The organisation is transparent about their purpose and activities through a social impact report​​ (published within the last 12 months) with outcomes delivered for a minimum of 12 month period.

Unincorporated organisations and start-up organisations (<24 months) are not eligible.


Social Enterprise

An organisation with a primarily social purpose, rather than being driven by the need to maximise profit for shareholders and owners. They reinvest or donate at least half of their profits to support the community in overcoming a need or a challenge.

Name of the female founder(s), co-founder(s) or CEO.

The company must have an active founder, co-founder or CEO that is female.

The company must notify ethy if its leadership member is no longer part of the company.

Female Led

The company has an active female founder, co-founder or CEO.

Specification of the components of packaging which are recycled.

Information on where the recycled materials are sourced from, e.g. ocean plastic, post consumer waste, etc.

Supporting evidence in the form of a letter from the recycling manufacturer or alike.

Minimum 51% of the brand’s primary product packaging has been made from recycled materials.

Minimum 96% of the packaging material is recycled.