This is Unfolded | ethy

This is Unfolded

Fashion, but without the waste

Fashion, but without the waste
This is Unfolded

This is Unfolded is challenging the unsustainable practices of mainstream fashion - an industry resistant to change and the second biggest polluting industry on the planet. Their vision is to establish an entirely new model, where shopping for clothes can drive a positive impact for workers, society and our planet. In particular, This is Unfolded exists to prevent waste within the fashion model, while offering beautiful, high-quality garments at a great price.

So how do they do this? This is Unfolded uses data and in depth feedback from their customers to design clothes that people will love. They then only produce the clothes after you’ve placed your order. This approach means no clothes are ever sent to landfill, compared to 30% of new clothes from the standard approach. To help further reduce waste, all clothing bags are made from recycled materials and are 100% compostable.

Their clothing collection uses organic cotton 🌿 which is grown without harmful chemicals, uses much less water and has a far lower carbon footprint when compared to conventional cotton.

This is Unfolded also uses this change as a vehicle to drive social good. They are currently supporting an organisation called Pratham: an innovative learning organisation created to improve the quality of education in India. Every order made supports a child in education, with over 1,300 children supported for the next 12 months already. They've also established the Unfolded Worker Fund, which helps ensure higher wages for producers. 🤝

For an exclusive discount of 15% off any order over £35 click on the link below.👇

Impact Hive

A snapshot of This is Unfolded's sustainability journey so far.

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