Serious Soaps | ethy

Serious Soaps

Soaps and detergent that clean oceans

Soaps and detergent that clean oceans
Serious Soaps

Meet Serious Soaps: plastic-free, zero waste soap bars and laundry detergent that remove plastic from the ocean. For every pack of Serious Soaps laundry detergent or bar soaps sold, they recover 1kg of ocean-bound plastic. That’s the equivalent of fifty plastic bottles.

Serious Soaps laundry detergent is supplied as ultra-concentrated strips, meaning no need for a plastic bottle. Simply pop them in the machine with your washing and they dissolve into liquid detergent.

Their plastic-free soap bars come in a variety of ocean inspired scents, from Caribbean Coconut to Mediterranean Fig. Cruelty free and vegan-friendly, Serious Soaps are also longer lasting at 190g per bar, which is double the size of your average supermarket soap bar. All of the packaging used for bar soap and laundry detergent is plastic free and 100% recyclable.

Impact Hive

A snapshot of Serious Soaps's sustainability journey so far.

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