WWF | partners | ethy



WWF is an independent conservation organisation active in nearly 100 countries. Their mission is to create a world where people live in harmony with nature.

Our framework has been developed with guidance from WWF

WWF is tackling the deepening crisis of nature loss caused by human activities. Their goal is to set nature on the path to recovery in the coming decade for the benefit of people and wildlife. Working in partnership with many others across the globe, they work to protect and restore natural habitats, stop the mass extinction of wildlife, and make the way we produce and consume more sustainable.

As one of the largest and most recognisable conservation groups in the world, we are working with WWF in an effort to align our framework with best practices on wildlife conservation.

Drawing upon WWF's Knowledge Hub

WWF have provided ethy with a series of reports and resources, to support in the development of its assessment framework.

Our objectives were to:

  • To further understand how production and consumption directly impacts wildlife and natural habitats.
  • To further understand how methods of production and consumption can be altered to become more harmonious with wildlife and natural habitats.
  • To ensure the framework accounts for industry type, company size and infrastructure when assessing on carbon emissions.
  • To develop the standard and criteria for our environmental sustainability trust marks.
  • To initiate a meaningful alliance with WWF in accordance with UNSDG 17 - Partnerships for the Goals.